Rate Categories
This is a discount you receive for being a member of a dues-based club. You can call on them for travel planning or a tow.
What is AAA?
William Shatner, Kaley Cuoco, and Melissa McCarthy are often in commercials encouraging you to book through these types of channels.
What are OTAs?
AH! My hotel has $500,000 of Advance Purchase opportunity and I don't pay any attention to the hotels listed as competitors.
What is Optimization View?
Kemmons Wilson got fed up with the lack of overnight accommodations on his family road trips and was spurred to create this iconic hotel brand.
What is Holiday Inn (IHG)?
My Corporate business is a real opportunity, especially in rate and on Wednesday and Thursday nights.
What is 1) set up a target benchmark, 2) search using the specific criteria in the platform, and 3) apply filters.
You're traveling for business. You book a hotel room through your company's travel portal, under the rate commonly known as this.
What is Corporate?
This channel is used rarely, but still registers statistically. Millennials will do everything to avoid it. Boomers might embrace it.
What is Voice?
Whoa ... guests are booking my hotel more than 10 days out and my competitors are getting all the business within 2 or 3 days of arrival.
What is Property View? (Trends > Booking Lead Curve)
J. Willard and Alice started a root beer stand in DC, then opened a restaurant called Hot Shoppes and finally the Twin Bridges Motor Inn. This iconic brand now bears their name.
What is Marriott?
I just knew we were selling too much Group! How do I explain this to my team?
What is use Optimization View? (details in Actions/Trend/Calendar > Calendar by day/month view)
Ugh. Your third cousin once removed is getting married and everyone in the family says you MUST go. Fortunately, they worked with a hotel for a discounted rate, tracked under this rate category.
What is Group?
It's a vestige of the past but still heavily in use. Travel agents rely heavily on this; it's a big conversation topic for our team when they're discussing Agency Insights.
What is GDS?
Mirum Pharmaceuticals? Hmm, never heard of them. Let's investigate.
What is Third Party View? (TPV > Account Insights)
This travel guide provided African Americans with advice on safe places to eat and sleep when they traveled through the Jim Crow-era United States.
What is The Green Book?
What is Property View? (Rack/BAR target benchmark, Trends > Booking Lead Curve)
BONUS POINTS! FREE BREAKFAST! ROOM CHOICE! These are great tools to get you to book using this specific rate category.
What is Loyalty Member Rate?
This is what we all hope you're using when you're booking online! Folks like Zooey Deschanel and Paris Hilton do, too.
What is Brand.com?
Wow - 91% to optimal? I'm going to be so proud to show that to the owner this afternoon.
What is Summary View?
This hotel, located in Las Vegas, opened in 1946 and played a significant role in the development of the famous Las Vegas Strip as a popular entertainment destination.
What is The Flamingo Las Vegas?
I have $5,000 to spend this quarter on OTA promotions and if I don't use it, I'll lose it. I need to get the most bang for my buck.
What is use Optimization View to determine best dates for deployments?
Don't go over your per diem with this rate category or you'll have a lot of explaining to do when you get back to the office.
What is Government?
Often requiring explanation, this channel measures the number of bookings entered at the actual hotel where the reservation is being made.
What is Property?
What is Property View? (Rate Category + Channel > Rate Category Mix)
In 1909, this pioneering businesswoman and hotelier opened the first hotel in San Francisco to be owned and operated by a woman, breaking gender barriers in the hospitality industry.
Who is Alice Thorne?
Oooh-wee!! This is my favorite functional thing to show clients in the platform!
What is the custom date range comparison?