Commercials (trategy)
Hummingbird
KL History
Blue & Red
The Team
100

This brand's ad claimed you could only manage two licks before biting into the center 

Tootsie Roll (Tootsie Pop)

100

The Greek translation for this is κολίμπρι (kolímpri)

Hummingbird


100

Kalibri Labs was founded in this year

2012

100

When you mix us, we become this color

Purple (or Violet)

100

We have the largest number of employees in this state 

Maryland 

200

In 1984, Fast-food chain Wendy's had a woman shouting this while tasting a competing brands sandwich

Where's the beef? 

200

PXM - an acronym meaning...

Plan, Execute, and Measure

200

The original headquarters for KL was located here

The apartment above Cindy's garage 

200

This NFL football team has appeared in the Superbowl 11 times

The New England Patriots

200

These are the names of Jennifer's Cats (who have their own personal slack emojis!)

Thomas & Ruth

300

Commercial Strategy aligns revenue management, group sales, business transient sales, and ________

digital commerce

300

This module of HummigbirdPXM allows to you determine your Optimal Business Mix 

Optimization View 

300

The company where Cindy & Bob first worked together (and formed the professional relationship that eventually led to the founding of Kalibri Labs)

Hilton International 

300

The name of the Sith Lord that is shown wielding a red double-bladed lightsaber in the 1999 film Star Wars: Episode I - The Phantom Menace

Darth Maul 

300

This employee celebrates their 10-year anniversary this October, making them our longest tenured employee

Zoe Hamilton 

400

In 1979, Coca-Cola aired a super bowl commercial featuring this pro athlete, who tosses their jersey to a kid after the kid gifts him a cold bottle of Coca-Cola.  

"Mean" Joe Greene 

400

This species of hummingbird generally spends the winter in Central America, Mexico, and Florida, and migrates to Canada and other parts of Eastern North America for the summer to breed.

the Ruby-throated Hummingbird 

400

The name of the book Cindy co-authored which was a study of hospitality distribution and its implications for hotel profitability, published in 2012

Distribution Channel Analysis: A Guide for Hotels

400

This country's flag features a red, white, & blue triband that was inspired by the colours of the French Tricolour, believed to signify independence & Liberty

Paraguay

400

This employee lives on a farm! They often share pictures in Slack of their goats, ducks, pig, & miniature horse (who was dyed green for St. Patrick's Day)

Kayla Beardsley 

500

There are three critical components driving the imperative for a shift to Commercial Strategy in the hotel industry, which we call The Three C's.

Cost, Control, and Competitors. 

500

Before PXM, there was this platform. This next generation tool dove into Source of Business & Rate Category performance to highlight specific opportunity & need areas. 

Hummingbird Performance Platform (HPP)

500

The name of the first employee to receive a paycheck

Gorka Amian 

500

A visual illusion whereby the impression of depth is conveyed in two-dimensional color images, usually of red–blue or red–green colors 

Chromostereopsis

500

The names of Cindy's dogs 

Latte & Macchiato