FRAN
F
FREE
This account has no monthly maintenance fees and no minimum balance!
The number of POS swipes a consumer needs to have post and settle within the cycle to qualify for Cash and Cash Back:
12
This is what happens when the Consumer does not qualify for rewards
The account is still free, they earn the base APY in Cash and Saver and they can try again next month!
I prefer a paper statement for my record keeping.
This behavior results in interchange income to the credit union, which then can be used to help pay rewards.
Debit Card Swipes
R
REWARDS
This account rewards you with either high dividends or cash back on purchases.
Members need to do this once in a cycle on their computer or mobile app.
Online Banking Access
This is the reward for qualifying in Cash
The member earns 5.00% up to $15k and 2.00% over that
I don't want to use a debit card because I like my credit card rewards.
I love my credit card rewards also, but once I realized how much I could be earning in rewards, I decided to double dip! I still use and enjoy my credit card, but now I'm also earning awesome rewards on my checking account AND building my savings!
Members are 2.8x MORE likely to have a loan with Zia after doing this.
Switching into a Kasasa Rewards checking account!
A
ASK TO QUALIFY
To qualify we ask that you do a few simple things you may already be doing.
This Qualifier is in place to SAVE the Credit Union money.
E-Statements
Did you know a paper statements cost about $2.15 and an e-statement cost about 15 cents!
This is the reward for qualifying in Cash Back
The consumer earns 3.00% on debit card purchases up to $200 for a max reward of $6.00
I don't want to use online banking because I've heard there's a lot of fraud out there.
I can definitely understand that, there is a lot of fraud out there. That's actually why I enjoy our online banking, I have access to my account in real time, so I can spot if anything fishing is going on. Also, our online banking has this login feature or this security feature, so that helps to protect you as well.
This behavior makes accounts stickier because it's so hard to change.
ACH, Direct Deposit
N
NO PENALTY
No penalties for not qualifying! Your account is still free and you can try again next cycle
This qualifier ensures that we have stickier members.
ACH Credit, Debit, or Bill Pay
This is how much Zia has paid to members to date
Over 1.5 Million!!!
I don't want to have to move my direct deposit in order to earn rewards...
Great Answer: you don't have to!
Bonus Points: Asking why they wouldn't want to move their direct deposit!
This is how members win with Kasasa
Free
Rewards
ATM Fee Refunds
Use FRAN to tell us about Kasasa Cash
Kasasa Cash is our better than free account that pays you for banking with us! You'll be rewarded with 5.00% APY up to $15k and 2.00% on balance above that as well as up to $25 in ATM fee refunds. In order to qualify for these rewards, we just ask you to do a couple things that you're probably already doing: use your debit card 12 times, have an ach like a direct deposit or bill come out, use online banking and estatements. If you don't meet one of these qualifiers, it's okay! There are no penalties and you will still get a base rate of 0.05% on your entire balance in the account, and you can try again the following month.
Tunes does not have this qualifier
ACH Debit or Credit or Bill Pay
What is the Average Balance that makes Cash the Better Account?
$1,500
This is the first step in handling an objection
Ask why to determine the root cause of the objection.
This is how your local community wins with Kasasa.
They have a great account option locally, and all the rewards that they get are much more likely to be spent locally, which helps the local economy.