TikTok
This term describes the process of defining a concept in a way that it can be measured.
What is conceptualization
Taylor Swift’s songs often tell stories. A prediction about how her new album will perform based on past albums is an example of this.
What is a hypothesis?
When studying how people manage their finances, the amount of money saved each month is an example of this type of variable that researchers try to keep constant.
What is a control variable?
Asking iPhone users to report their screen time is an example of this type of data collection method.
What is self-report?
Measuring the temperature of a pizza in degrees Fahrenheit is an example of this level of measurement.
What is the interval level of measurement?
On TikTok, you might see different trends. Each trend can be considered one of these, which are the building blocks of theories.
What is a concept?
In a study of Taylor Swift’s music, the genre of her songs could be this type of variable that influences the outcome.
What is an independent variable?
The fixed monthly rent payment is an example of this, which does not change.
What is a constant?
Observing how people use their iPhones in public places is an example of this type of data collection method.
What is direct observation?
Counting the number of slices in a pizza is an example of this level of measurement.
What is the ratio level of measurement?
The number of likes on a TikTok video is an example of this, which can change and be measured.
What is a variable?
The popularity of Taylor Swift’s songs, measured by chart position, is this type of variable.
What is a dependent variable?
A positive correlation between budgeting skills and financial stability is an example of this type of relationship.
What is a positive relationship?
Using Apple’s sales records to study iPhone popularity is an example of this type of data source.
What are available records?
Conducting a survey to quantify how many people prefer pepperoni over cheese pizza is an example of this type of research.
What is quantitative?
The different types of content (e.g., dance, comedy, education) on TikTok are examples of these, which are specific values of a variable.
What is an attribute?
The emotional tone of Taylor Swift’s lyrics might act as this type of variable, influencing the relationship between her music and listeners’ moods.
What is a mediating variable?
If increased stress leads to decreased productivity, this is an example of this type of relationship.
What is a negative or inverse relationship?
Categorizing iPhone models by color is an example of this level of measurement.
What is the nominal level of measurement?
Interviewing people about their pizza preferences to understand their choices is an example of this type of research.
What is qualitative?
The connection between the number of followers and the number of likes on TikTok videos is an example of this.
What is a relationship?
The presence of a music video might change the effect of Taylor Swift’s songs on listeners’ engagement, acting as this type of variable.
What is a moderating variable?
The relationship between age and happiness might follow this type of pattern, where happiness increases, then decreases, and then increases again.
What is a curvilinear relationship?
Ranking iPhone models by user satisfaction is an example of this level of measurement.
What is the ordinal level of measurement?
Combining surveys and interviews to study pizza preferences is an example of this research approach.
What are mixed methods?