Keywords
The word and phrases that users type into search engines like Google.
What is a keyword?
A page is showing up at the top of organic search results.
What is page ranking?
Paid traffic, organic/direct traffic, referral traffic, social traffic fall under this.
What are avenues to get traffic to the website?
Calls, form submissions, and schedulers fall under this.
What are conversions on a website?
The amount of times a keyword is searched in a given time period, usually per month and in a specified location.
What is Search Volume?
Query / Search Query / Search Terms / Long-Tail Keywords
What is a snack pack result?
What is 10?
The factors of page rankings that the website team can control.
If no one is searching for a specific keyword, optimizing web pages on a website to a keyword that is not being searched very often or at all will not provide any major benefit to the client.
Why do we care about search volume?
This is the baseline for decisions the website and SEO teams make. This helps determine ranking opportunity for a client.
What is keyword research?
What is a good user expierence?
Website team can control these avenues of traffic to the website.
What are paid traffic, organic traffic, and referral traffic?
The tasks that the website team receives from SEO to create a sitemap.
What are current page rankings, current page traffic, and keyword research?
Unique Content that is not found on other websites.
What is relevant content?
What Google thinks the user is looking for and shows search results based on that assumption.
What is search relevancy and intent?
The factors that drive page rankings
What are location, relevant content, user experience, authority, and search intent
What are conversions, sessions, bounce rate, and time on page.
We are able to determine what the current value/standing of the core ranking factors are at the start, in order to determine area's of opportunity for improvement.
Why does the website team care about current page rankings?
Keywords used for blog research.
What are long-tail keywords?
If search engines think the search a user is using should prompt a certain result, that our clients care about, then the client will need to fulfill that search.
Why do we care about relevancy and intent?
The 4 types of search intent.
What are informational, navigational, commercial, and transactional?
Page rankings impacts this work the website team does moving forward.
What are sitemaps, phases of production, value of blog?
Sitemaps, Content Planning, Design, and Copy will impact this.
What are future page rankings?
SEO does the following tasks using keyword research.
What on/off page keyword mapping, setting up SEMrush keyword tracking, and later optimizations?