Sport Consumption
T/F - Diversion/Distraction and Eustress are both reasons that people are motivated to spectate sport
True (KB Sport Consumption, Slide 6)
This type of ticket pricing is used by many sport organizations and takes into account the day of the week, teams competing, weather, time of the match, etc. before setting prices for an avent
What is dynamic ticket pricing (Week 13 module video example)
T/F: A main goal of Public Relations is to emphasize postive messages about the organization through external messaging
what is True (Slide 4 PR - Client Relationships ppt)
These are rules created to operationalize statutes by providing more specific guidelines for clubs, individuals and organizations
What are regulations (Slide 5, Legality in Sport Ppt)
This is a state income tax levied on
anyone from outside the state who conducts
business in the state
Jock tax (Slide 23 Legality of Sport ppt )
Achievement, Social Connections and Mastery are all motives of ________________ Motivation (Ex. Think tough mudder, marathons, etc....)
What is Participant Motivation - (KB Sport Consumption, Slide 5)
This may happen when you purchase a product and are unhappy with it, potentially influencing your beliefs the product or company
Post-Purchase Regret
The management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends
What is public Relations (Slide 2 of PR Campaigns Ppt)
T/F: Commissioners of sport leagues often have the exclusive authority to act in the best interest of the game (Think Goodell, Kenesaw Mountain Landis, Stern, Silver)
True (Slide 6 legality of sport ppt)
These are the final agreement/contract between the two sides and Outline the rights of both sides and take place between the owners and players union
Collective Bargaining Agreements (CBA) (Slide 18 Legality of Sport)
What are the first and last steps of the consumer decision-making process (Garmin watch example from ppt.)
What are recognizes a need or problem and Engages in post-purchase evaluation (KB Conumer behavior part 2, Slide 16)
T/F: An example of Situational influences on the sports consumer include physical surroundings, social surroundings and task requirements
What is true (Kb sport Consumption part 2 slide 15)
T/F: A good public relations campaign should create a negative relationship between your organization and the public
What is false (Slide 3 PR campaigns ppt.)
This property's primary goal is to reward invention, ingenuity and creativity in an effort to mainatain an open and competitive market place
what is intellectual property (Slide 10, legality of sport)
Consumer ____________ is a process by
which a person selects,
organizes, and interprets stimuli
to create a meaningful picture
of the world
Consumer Perception (Slide 7 Consumer Behavior ppt)
This is a group of people that have been identified as the most likely potential customers for a product because of shared characteristics
What is Target market (KB Sport Consumption Ppt Slide 3)
These _____________ groups influence our participation or purchase decisions (think about the be like mike commercial or friends and family)
Reference groups (KB Sport Consumption part 2 Slide 13)
This term is associated with how social media has CHANGED the game for PR
What is Two way communication or 24/7 engagement (Slide 5 PR Campaign Ppt)
This is often a word, name, symbol or device used by a person to identify and distinguish its goods from those manufactured and sold by others, and to indicate the source of the goods
What is a Trademark (Slide 11 Legality of Sport Ppt)
This is often associated with weakining a brands position in the marketplace and deals with trademark infringement (Think LSU shirt example from the powerpoint, or The Nike Shoes)
What is Dilution
This is the process of separating sport consumers based on their motives, perceptions, beliefs and attitudes....
What is segmentation (KB Sport conumption Ppt. slide 3)
What is the key to the success of a sport organization regarding consumer behavior/marketing?
The key is identifying and satisfying customers' unfulfilled needs better or faster than the competition.
Identify NEEDS and Fill them before someone else does
Elite Performance, Fall on the sword (own your mistake), Build back your brand value, Time
This type of law is associated with competition within the marketplace
What are some challenges which may impact people attending sporting events in person?
Social Media, emergence of technology, increased costs, etc.