Acronyms
These are relevant metrics (such as open, click-through, bounce, and conversion rates) that help you track and measure success—is key to achieving your goals.
KPI - Key Performance Metric
This platform allows us to integrate forms on the website, automatically pulling information into our CRM.
Active Campaign
This client is the newest client to start working with KeyMedia. They have only been a client of the firm since May, 2024.
RCP
All Paid Time Off Requests are submitted through this program for approval prior to time off.
Gusto
Facebook, the most popular social network, launched this year. Was it 1998, 2001, 2004?
2004
This action helps the various search engines to better find you online. There are many techniques to do this, including using commonly searched terms in your web copy called keywords.
SEO - Search Engine Optimization
This platform is used to document legal approval of client campaigns.
BidSketch
This client is depended on federal grants to support their community awareness efforts, including the paid advertising they spend with our firm.
NuCara
With the KMS MVKey process, any employee may distribute a KEY when this occurs.
recognize a teammate for exhibiting a core value/show recognition
AdWords is launched by Google to allow advertising based on user’s browser habits. Was it 2000, 2003, or 2006
2000
Search engine marketing technology where you pay for ad clicks through keyword and data driven targeting.
PPC - Pay per click
or SEM - search engine marketing
Inputs within the TTD platform requiring advertisers to define the audience they find most valuable.
Seeds
KeyMedia has three niche industries that we focus on. List them.
Agency, Manufacturing, Financial Services
As documented in our AI Use policy, this needs to be completed before signing up to test a new AI tool.
Complete a request form.
When was the first ever online banner ad sold? HINT: ATT was the brand and it appeared on the 1st issue of HotWired. 1991, 1994, 1997
1994
The number of times a conversion was counted / the number of clicks.
CVR - Conversion Rate
This campaign type lets you maximize views seamlessly across in-stream, in-feed, and YouTube Shorts in the most cost-efficient way.
Video View Campaigns
This client started with KeyMedia in 2018 with a simple PPC campaign. Now, in 2024 we execute on Google Grant, DDP, Pmax, and SEO. An increase from $18k to $55k annually.
St. Joseph Indian School, Akta Lakota Museum
As documented in the Client Offboarding process, we export all historical platform spend data within __ days of the campaign ending.
10 Days
The 1st instance of email SPAM sent (under the guise of advertising). 1978, 1981, 1986
1978
Essentially a digital middleman. It allows one application to talk to another with ease. In a nutshell, this is what allows your Facebook “share” button to work, instantly allowing visitors to your website to post your content on their Facebook page for their friends to see and enjoy.
API - application programming interface
This platform is used to document legal approval of client campaigns.
UID2
This client has the longest running, consecutive history with KeyMedia. They have been a client of the firm since 2012.
Schatz, 2011 or Media One, 2012
The primary goal of this internal meeting is to disseminate critical information on newly signed campaigns.
Kickoff Meeting
The first Demand Side Platform, Media Math, launched. Was it 2001, 2004, or 2007
2007