What Does It All Mean
NPI
National Provider Identifier
The Ogilvy Point of Care Team was founded in this year
2011
With access to 500,000 clinicians in 14 countries, this vendor helps round out Ogilvy's global capabilities
Patient Connect
According the Demandbase, it is the use of this variable that sets them apart from other ABM vendors
Keyword/Behavior Intent
This salesperson once described JP as "relentless" when it came to his never-ending questioning of their process and capabilities
Carol Collins
MMSI
Medical Media Services, Inc
This bill signed by President Obama, led to the rise of EHR use in the 2000s
American Recovery and Reinvestment Act
RxNT uses this is metric as a standard measurement for all campaigns
Sessions
Currently our ABM partners are unable to target based on this
NPI
This salesperson once cancelled a meeting due to a "family emergency", which turned out to be buying a BMW for his wife
WPP
Wire and Plastic Products
According to recent estimates, the POC team works with how many EHR platforms
500+
What is the 2nd largest EHR by volume of doctors
AllScripts
Demandbase was originally approached by Ogilvy in an effort to acquire this
Hospital Data
This salesperson once told Ogilvy that they needed to "ask their mom" to review an SOW prior to submission
Jason Skoyles
MLR
Medical Legal Regulatory
Founded in 2019, this cross-functional committee was formed to help consolidate Ogilvy Health's EHR, ABM and data capabilities under one uniformed offering
Datachella
This EHR aggregator partners with the EHR OncoEMR
RxNT
This data set is not part of the available data accessible through the ABM dashboards
Rx/Sales data
In a less than competitive race, this salesperson beat Scott Greenstone in the 2019 NJ Half Marathon
John Spingler
Rcopia
Rx Cornucopia
Originally conceived by Boris Kushkuley and Chris Cullmann, the offering current known as TRIPL was originally marketed under this name
Ogilvy Commonhealth Marketing Cloud
Which vendor uses api’s from the HL7 environment to deliver their solutions?
Medicom
Demandbase defines "frequently" as accessing a company's IP a minimum of how many times per 30 days
3 times
This salesperson once forced Angelo Campano to take them clothes shopping due to an unforeseen "marker incident"
Russell Grimaldi