AdTech $$$
CPC
Cost Per Click
VP
Vice President
CRM
Customer Relationship Management
DMP
Data Management Platform
PII
Personally Identifiable Information
CPA
Cost Per Acquisition
CDM
Client Delivery Manager
QBR
Quarterly Business Review
DSP
Demand-Side Platform
HEM
Hashed Email
CPM
Cost Per Mil
SD
Solutions Developer
SaaS
Software as a Service
SSP
Supply-Side Platform
MAID
Mobile Advertising Identifier
ROI
Return On Investment
ASC
Associate Solutions Consultant
NDA
Non-Disclosure Agreement
CDP
Customer Data Platform
AAID
Android Advertising ID
ROAS
Return On Ad Spend
SRE
Site Reliability Engineer
IO
Insertion Order
DCO
Dynamic Creative Optimization
IDFA
Identifier for Advertisers