Facts of the Case
Ethical Challenges
Next Steps
100

This famous basketball player played for the Los Angeles Lakers and died in a plane crash

Who is Kobe Bryant?

100

The two main ethical principles in the death coverage of Kobe Bryant that were violated

What are minimize harm and seek truth and report it?

100

News organizations should prioritize this over speed

What is accuracy?

200

The location the plane was traveling to when it crashed

Where is Mamba Sports Academy in Ventura County?

200

This reporter from the Washington Post didn't work to minimize harm during the death coverage

Who is Felicia Sonmez?

200

News organizations should respect these two things of those affected 

What are privacy and sensitivity?

300

Number of victims who were involved in the crash

How many is 9?

300

This other famous basketball player was accidentally included in a clip of the death coverage on BBC

Who is LeBron James?

300

News organizations should create this type of policy to prevent similar death coverage

What is a verification policy?
400

This news outlet first released the news that the plane crashed

What is TMZ?

400

This ethical principle calls on journalists to admit mistakes and address them promptly which ABC's Matt Gutman followed during the death coverage

What is be accountable and transparent?

400

News organizations should conduct this type of reporting training for reporters and editors

What is trauma-informed?

500

The ABC chief national correspondent who inaccurately reported that all of Bryant's children were on the plane

Who is Matt Gutman?

500

This former Forbes contributor did not believe Sonmez should've lost her job over tweets posted which challenged the principle of minimize harm

Who is Alex Reimer?

500

News organizations should strengthen collaboration with this group of people

What are law enforcement and emergency services?