Kojo Ecosystem
Personas
Sales Stats & Objections
Customers & Competitors
Tariffs & Materials
100

Three letters: the category of construction back-office system Kojo connects to. Sage 300 CRE, Vista, Spectrum, and Acumatica all qualify.

What is an ERP?

100

This C-level executive owns financial outcomes and is often the ultimate economic buyer for Kojo.

Who is the CFO?

100

When a prospect says "spreadsheets work fine," counter by asking how many hours per week PMs spend doing this kind of low-value work.

What is manual data entry / chasing paperwork?

100

This SF-based platform is often confused with Kojo, but actually serves general contractors with project management software — not trade-contractor materials.

What is Procore?

100

Tariffs on this metal — used in everything from rebar to electrical conduit — caused major price swings in U.S. construction throughout the 2020s.

What is steel?

200

Kojo also integrates with the e-commerce sites of these supply-chain players — names like Ferguson, Border States, Rexel, and Graybar — so reps can pull live pricing and submit orders without leaving the platform.

What are distributors / supply houses?

200

This operations-focused executive runs day-to-day execution across all jobs — and feels the procurement pain firsthand.

Who is the COO (or VP of Operations)?

200

This metric in construction has barely improved in decades — even as manufacturing and other industries surged ahead.

What is productivity?

200

The kind of contractor that hires Kojo's customers and orchestrates the overall project schedule.

What is a general contractor (GC)?

200

This country, the largest source of imported electrical components and many MEP fittings, has been the focal point of recent U.S. tariff policy.

What is China?

300

This Kojo workflow compares the PO, the vendor invoice, and the receiving document — so AP doesn't pay for materials that never showed up.

What is three-way match?

300

This persona owns the warehouse, the trucks, and the inventory — often a hidden champion because they're drowning in manual tracking.

Who is the warehouse manager (or supply chain / logistics manager)?

300

Roughly this share of a typical commercial construction project's hard costs goes to materials — making procurement a major margin lever.

What is 30–40%?

300

Kojo helps customers cut down on this material-related cost driver — when too much shows up to a job, sits in the yard, and walks off.

What is materials waste / shrinkage?

300

How much waste can we cut down for customers?

90%

400

Kojo's mobile app is purpose-built for this person — typically out on the jobsite, not at a desk — letting them request and receive materials without a phone call.

Who is the foreman (or field crew)?

400

This finance-side persona signs off on AP automation ROI and cares deeply about three-way match accuracy.

Who is the controller (or VP of Finance / AP manager)?

400

How long does it take the purchasing team to create a single PO?

30 - 45 min

400

When a competitor pitches a lower price, the comeback centers on this metric — total dollars returned across waste, foreman time, and AP errors.

What is ROI (or total cost of ownership)?

400

What % does the US imports raw materials?

What is 40%

500

Kojo's data layer powers this category of insight — historical pricing trends, vendor performance, materials cost variance — so customers can negotiate better and forecast smarter.

What is procurement / spend analytics?

500

This rare but powerful champion sits at the intersection of IT and operations — they own the ERP and become a make-or-break ally during integration.

Who is the IT director (or business systems / ERP admin lead)?

500

The number-one reason late-stage Kojo deals stall — not price, not features, but this organizational dynamic.

What is change management (or lack of executive sponsor)?

500

This established construction-tech giant offers procurement features inside a much broader suite that includes ERP, BIM, and field management — and owns Vista and Spectrum.

What is Trimble?

500

What feature can help curb the effects of tariffs? 

What is the Sourcing Grid