Troubleshooting
This resource provides an online repository of information related to all things Trade Desk and is a great place to find out how to take certain actions in-platform
What is Knowledge Portal?
This Kokai tile allows users to manage which inventory sources are included or excluded from a campaign.
What is the Inventory Selection Tile?
These are the 8 dimensions you can optimize within the KOA tile
What are:
Fold placement
Ad format
Site
Geo
Device Type
OS
Ad Environment
Browser
This identifier allows you to share your specific report across your team and TTD
What is execution ID
This representation of your ideal customer allows you to find the most relevant segments to create audiences
What is a seed
This score in Kokai helps you understand how well your campaign is set up to make decisions and is often the first metric to check when troubleshooting pacing issues.
What is Decision Power Score (DPS)?
This tile allows you to view all deals set up under an advertiser
What is Fwd tile
You can find past optimizations Koa has made in this view
What is activity log
This report can tell you how many data segments you are spending against
What is the Data Elements report?
This is where you can set up campaign margin
What is View Fees under Campaign Settings
This would be the next step for QAing a pixel if campaign conversions have dropped significantly
What is One tile > pixel > fires OR pull the Tracking Tag Report in Rp tile
When setting up a campaign, you use these controls to ensure only high-quality inventory is selected, such as viewability thresholds or ad refresh rates
What are quality controls?
Adjusting this allows traders to value certain ad groups more than others
What are priorities
This report is where you can surface additional spend opportunity your ad groups can take on given their current settings
Incremental Budget Report
Kokai’s AI-driven tool that automates lookalike modeling and dynamically adjusts audience segments for optimal targeting is called this.
What is Koa Audience?
When your creatives are not running because of timing issues, this is the setting you should check.
What are creatives' flight dates compared to ad groups' flight dates
The QA Viewability suite includes these settings for video ad groups
What is viewability, video completion rate, fold placement
You should look at this cost metric in reporting when evaluating segment CPA performance to optimize based on audience
What is hypothetical cost
This is the lever you should update first if an old report isn't surfacing in "Generated Reports" section
What is "Last Updated"
In Kokai, this feature allows users to assign multiple creatives to campaigns at once, improving efficiency over Solimar
What is Bulk Assigning from Library?
These are three ways in-platform you can visit to troubleshoot campaigns/ad groups (demo)
DPS, Ad Group Health, Portfolio, Deal Troubleshooter, Seed, Programmatic Table metadata
This is where you would go to enable both SP500+/OPX and PMP (demo)
(Demo)
This is how you would bulk edit/optimize ad groups across multiple campaigns at the same time (demo)
All Ad Group level of Advertiser portfolio view (demo)
Create a Fee Feature monthly recurring report (demo)
Demo in Kokai
This is where you QA all ad groups under a campaign (demo)
The Ad Group tile at the campaign level (demo)