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techniques 1
techniques 2
techniques 3
techniques 4
techniques 5
100
Using a spokesperson to sell a product is called this.
What is testimonial.
100
When you market to a specific group of people, that group is called this.
What is target audience.
100
A brief, striking phrase for a product.
What is a slogan.
100
Applying a general opinion of an entire group of people or a type of product.
What is stereotyping.
100
Presenting only two options.
What is black and white fallacy.
200
The type of testimonial where you use a regular person to sell a product.
What is plain folks.
200
Give two characteristics that are considered when marketing to a target audience.
What is age, gender, education, income.
200
Association, or connecting positive feelings with a product.
What is transfer.
200
Making a product look as good as possible.
What is eye appeal.
200
Presenting interesting or distracting but irrelevant data that takes your mind off the issue at hand.
What is red herring.
300
The type of testimonial where you use a well-recognized person (like from tv) to sell a product.
What is famous person.
300
The technique that suggests you should buy something because everyone else has it already.
What is bandwagon.
300
The use of numbers in selling a product.
What is statistics.
300
The suggestion that your family will be better off if you buy a certain product.
What is happy family appeal.
300
Ads that appeal to your heart or feelings will use this.
What is emotional appeals.
400
The type of testimonial where you use a doctor or professional to sell a product.
What is expert.
400
The technique where you only talk about the good points of your product.
What is card stacking.
400
"Have it your way" is an example of this.
What is glittering generality.
400
The opposite of bandwagon, where an item is made to seem more desirable.
What is snob appeal.
400
Using the same words again and again.
What is repetition.
500
Using specific words that appeal to a target audience is this.
What is virtue words.
500
Luring customers with a desirable item and replacing it with a higher priced item.
What is bait and switch.
500
Humor isn't always effective, but is meant to be this.
What is memorable.
500
Promoting the green movement and business that is more environmentally friendly.
What is ecology appeal.
500
Suggesting that if you buy a product you will be better liked.
What is love and popularity.