Brand Knowledge
Which sportswear brand uses the slogan "Just Do It"?
Nike
What happens to demand when a product becomes more expensive, generally speaking?
It decreases
You buy something for £20 and sell it for £30. What's your profit?
10£
Which technology company created the Galaxy smartphone series?
Samsung
What do we call the money a business receives from selling products?
Revenue
A £100 product has a 20% discount. What is its new price?
£80
Which company has a famous golden arches logo?
McDonald’s
What is the term for a business selling the right to use its brand and business model?
Franchising
Why might a company deliberately produce fewer products than customers want?
To create scarcity / exclusivity
Which company owns Instagram, WhatsApp and Facebook?
Meta
What is it called when one company dominates an entire market with no close competitors?
Monopoly
A company gives away a printer cheaply but makes money selling its ink. What is this strategy called?
Razor-and-blades model
Which luxury fashion house is famous for its interlocking double-C logo?
Chanel
What is the term for the cost advantage businesses gain when they produce on a much larger scale?
Economies of scale
A cinema charges more for the same popcorn than a supermarket. What business concept helps explain this?
Price discrimination / willingness to pay