Lawn facts
objections
features and Benefits
Lawn Programs
efficiencies
100

This is the tool we use to identify if you watering enough.

What is a tuna can

100

I need to talk to my spouse.

I completely understand where you are coming from. If this was your decision alone, do you see the value in our service?

100

Free service call

At TruGreen, our customers are our eyes on

the lawn. After a treatment, you should see

weeds browning and curling at the edges

and the grass looking greener.

If you don’t see these results, you can

simply give us a call! We’ll send a specialist

out within 48 hours of the call to inspect

your lawn and re-treat at no charge if

needed.

We do ask that you wait 10–14 days after

your treatment before contacting us, to

allow the products time to take full effect.


100

How many visits are in the TruCore

What is 7?

100

How many dials are you at?

You actual dial count

200

The main components of disease are host, pathogen and.

What is environment.

200

Another Company

I am glad to see you take an interest in the lawn. They seem to be doing a nice job, but these thin spots are going to fill with weeds, just like that (point at weeds). I’m not sure what program they are using for the lawn, but I’m confident we could do a better job with those weeds. 

Give us a chance this season- We won’t let you down!

200

Our specialist

On average, our specialists have 3 to 5

years of experience and complete a

rigorous training program before treating

any lawns.

Each specialist is licensed and certified, as

required by state law, to ensure they apply

the right products at the right rate to deliver

the healthy, beautiful results our customers

expect.


200

How many fert and weed applications are in TruPro.

What is 7?

200

To make two sales how many contacts do you need on the phones

20-30

300

The third point of service.

What is pre-emergent?

300

Cost too much(price given)

I completely understand- I’m on a budget myself.

If you don’t mind me asking, what are you comparing the cost to?
300

Liquid & Granular

TruGreen offers the best of both worlds

with our lawn applications. Depending on

weather conditions and the time of year, we

customize each program to meet your

specific lawn needs.

We use a combination of liquid and

granular products to deliver the most

effective and noticeable results for a

greener, healthier lawn.


300

what are the points of service in the TruCore

What is fert, post-emergent weed control, pre-emergent, grub/turf damaging insects.

300

How many people do you need on the lawn daily

10

400

The two types of fertilizer.

What is Liquid & Granular?

400

Callback

Hey Mr./Mrs.  , this is__ with TruGreen. Giving you a call back to get the program we discussed for your lawn and landscape going. I can have a truck out there next week, okay?

Customers objects

I totally understand , but the longer we wait, those weeds are going to continue to grow. The more they grow, the harder it will be to come back from.

Let’s go ahead and get you started today, and if your spouse has any questions or concerns, go ahead and have them give me a call, okay?

Thanks!

400

No product storage

When TruGreen treats the lawn, you no

longer have to spend time searching for the

right products at the local lawn and garden

store — or worry about proper storage and

application once you buy them.

We handle it all for you, taking the

guesswork and hassle out of lawn care so

you can simply enjoy a healthy, beautiful

lawn.


400

the middle finger is what point of service.

What is pre-emergent

400
How many dials should you have per hour?

25 dials

500

we charge customers by measurement.

What is square footage?

500

Bad experience

I’m really sorry to hear that. I’m sure you’ve already spoken with someone about it, but if you don’t mind me asking- what exactly happened?

I completely understand how frustrating that must have been. With our program, you’ll see your lawn improve steadily over the course of the year as each application builds on the last.

If at any point you’re not seeing the results you expect, just let us know- we’ll come back right away to inspect and retreat at no charge. Our goal is to make sure you’re happy with both the service and the results. 

I’ll have a truck out here next week. OK!

500

State of the art equipment

TruGreen has been a trusted innovator in

lawn care since 1973. We take pride in

using state-of-the-art equipment that

allows us to be both highly effective with

our applications and efficient in service.

Our trucks are specially designed for lawn

care, with everything self-contained and

compartmentalized to ensure a smooth,

professional experience every visit.


500
What is the name of our organic program

What is TruNatural

500

What is your goal for sales every week!

Hang 10