Vocabulary
Make forecasts and projections
They are certain to give us a call when they arrive.
likely / doubt / bound
bound
Assess the competition
Who is better when it comes to prices? [the competitor]
When it comes to
When it comes to prices, the competitor is better.
Describe your company’s current position
we / what our / if / charged / competitor does,
lose / we / money / would
if we charged what our competitor does, we would lose money.
Create and ask market research questions
Can you answer a few questions?
Would you mind ...?
I wonder if ...
Would you mind answering a few questions?
I wonder if you can answer a few questions.
Assess the competition
__ ____ __ quality is concerned, we are _____ to none.
When it comes / As far as / In terms of
top-notch / second / unequaled
As far as / second
Describe changes and trends
In the past few months, we have seen ____ prices.
a) a considerable raise of
b) a considerable rise in
c) rise considerably
a considerable rise in
Describe your company’s current position
People don’t book more expensive holidays because the economy is so bad.
But if ________
But if the economy weren't so bad, people would book more expensive holidays.
Handle problems in telephone and online meetings
– You said the project would take _______?
– It will take six weeks.
how long
Suggest courses of action
What prefix can we use to mean AGAIN?
RE-
do / purpose / think / design / send / use / write / examine / build /
We __ our logo to make it look more contemporary.
By __ scrap materials, we may be able to lower our production costs.
If their work is unacceptable, the will have to __ it.
Discuss market research plans
Listening
An apartment in the city costs _____ a house in the countryside.
just as much as
Describe your company’s current position
What's the question:
If we advertised online, we could reach the younger market.
Who could we reach if we advertised online?
Create and ask market research questions
How much is that product?
Could you tell me
Could you tell me how much that product is?
Report market research results
The _____ ______ of people in that region prefer using cash to credit cards. (more than 75%)
vast majority
Make forecasts and projections
We probably won’t buy a new house in the next couple of years. (unlikely)
It's unlikely to buy a new house in the next couple of years
We’re unlikely to buy a new house in the next couple of years
Describe your company’s current position
Create a chain story: (4 ideas connected)
If we did a SWOT analysis, we ...
If I started my own business, I would have to hire at least 5 people.
If I hired 5 people, I would post a job ad on LinkedIn.
If we did a SWOT analysis, we could plan our strategy better.
Discuss market research plans
Listening
They both made a lot of sales last month, but Karen didn’t make _____ George did.
quite as many as
Ask an indirect question about Karen's sales.
Karen had _______ sales?
Handle problems in telephone and online meetings
That last sentence was rather garbled.
What do you ask the person to do?
Would you mind repeating what you just said?
Describe changes and trends
Demand for our products ______ last year.
fell slightly
Discuss market research plans
Listening
The new Tru-Tone phone _____ the old one.
isn’t nearly as good as
What could the Tru-Tone phone have to be as nearly as good as the old one?
You want to buy a tablet, come up with 5 questions, 3 indirect and 2 direct
1 minute
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