OOH My God (Industry Terminology)
What service do we utilize to determine impressions data?
What is Geopath?
Using a "Script" or "Cursive" font on a highway board usually leads to this problem.
What is Unreadability?
What is our most popular digital billboard?
What is panel #6087?
This 2017 Oscar-winning film features a grieving mother who rents three billboards to call out the local police.
What is "Three Billboards Outside Ebbing, Missouri"?
Often measured in weeks, this is the standard duration of a typical billboard flight or cycle.
What is four weeks (or 28 days)?
The technical term for the extra area of a printed vinyl that wraps around the edges of the frame.
What is Bleed?
What are the panel numbers of our 40x40?
What is panel #9500 & panel #9501
This fictional character is famously watched over by the eyes of Dr. T.J. Eckleburg on a billboard in The Great Gatsby.
Who is Jay Gatsby?
This term refers to the specific "face" of a billboard—for example, the side of the board facing Northbound traffic.
What is a Read?
To make an ad "pop" beyond the standard rectangular frame, designers use these 2D or 3D additions.
What are Extensions?
What panel numbers are associated with the tri-vision?
What are panels 60038, 60039, & 60040?
Located in Los Angeles, this "Strip" is considered the most famous and expensive stretch of billboard real estate in the world.
What is the Sunset Strip?
In OOH, this is the cost of reaching 1,000 sets of eyeballs.
What is CPM?
What is the name for the embellishment that makes a billboard sparkle?
What are spangles?
What artery is panel 30711 located on?
What is 435?
What year was Lamar Advertising founded?
When is 1902?
This "automated" way of buying OOH allows advertisers to bid on digital "blips" in real-time.
What is Programmatic OOH?
This is the color style that digital billboard art must be created in.
What is RGB?
How many static, south facing panels are there on I-35 (Kansas side to downtown KC)?
What is 20?
In 1835, this man’s circus posters became the first recorded "large format" outdoor ads in America.
Who is Jared Bell?