The Basics
Achieving Clarity
Speaking Effectively
Rhetorical Techniques
Be Appropriate
100

Any formal system of gestures, signs, sounds, and symbols used or conceived as a means of communicating thought, either through written, enacted, or spoken means


Language

100

Predictable and generally overused expressions; usually similes


Clichés

100

Language used in a specific field, profession, or job that may not be understood by others


Jargon

100

The repetition of initial consonant sounds in a sentence or passage


Alliteration

100

T or F ~ Audience analysis should be used to determine the degree to which language is appropriate for a speech.

True

200

The objective or literal meaning shared by most people using the word


Denotative Meaning

200

Language that makes the recipient smell, taste, see, hear, and feel a sensation; also known as sensory language


Imagery

200

A type of language that consists of words and phrases that are specific to a subculture that others who are not in the group may not understand


Slang

200

The juxtaposition of contrasting ideas in balanced or parallel words, phrases, or grammatical structures


Antithesis

200

Specifically naming a group precisely, such as Japanese-Americans, rather than labeling an entire group as Asian Americans shows understanding of...

Ethnic Identity

300

The subjective or personal meaning the word evokes in people together or individually


Connotative Meaning

300

A figure of speech involving the comparison of one thing with another thing of a different kind (specifically using the terms “like” or “as”), used to make a description more emphatic or vivid


Similies

300

In general, unless you're speaking at a comedy club, this type of language should be avoided; the speaker risks offending an audience if they break this unwritten rule

Profanity / Cursing

300

The repetition of grammatical structures that correspond in sound, meter, or meaning


Parallelism

300

Using contemporary terms surrounding disability such as "deaf" and "blind," rather than "hearing impaired" and "visually impaired."

Disability Inclusive Language

400

Language devices often used to make something unpleasant sound more tolerable


Euphemism


400

A figure of speech that identifies something as being the same as some unrelated thing for rhetorical effect, thus highlighting the similarities between the two


Metaphors

400

Language that evokes many different visual images in the minds of your audience


Abstract Language

400

Intentional exaggeration for effect


Hyperbole

400

Privileging one of the sexes over the other; an example is using the general "he," using "man" to mean all humans, and gender-typing jobs

Gender Non-Inclusive Language