Starting Out!
1 New
What is a new untouched lead placed in database by marketing efforts?
Leads that are in the process of being contacted by phone and automated email.
What are 2 Attempting leads?
The definition of 2 Attempting - Email Only.
What are leads that are in the process of being contacted by e-mail because the phone number is missing, incorrect or invalid or student has requested to be contacted by email only?
Lead is qualified and has moderate interest in program, but is still deciding on applying. NEED TO SELECT START TERM
What is 3 In Sales B?
Application and fee has been received; waiting on supporting documents.
What is 4 App Received?
1.5 New Pre-App
What is a new unassigned lead placed in database by marketing efforts that indicates the lead has completed a 'Pre-App' (aka Mini-App)?
The call plan for 2 Attempting leads.
What is 1 call every 5 days?
7 automatic emails are being sent to these statuses.
What are the 1 New and 2 Attempting statuses?
Lead is qualified, has expressed an interest in a program and will potentially be moving forward within the next year.
What is 3 In Sales C?
Applicant has been accepted by AP and will be issued a letter of acceptance by AP.
What is 5 Accepted?
Call Plan for 1 News
What is 1 call within 2 hours if lead is received during business hours?
9 minimum attempts are made to these statuses BEFORE moving them to an inactive status (i.e. 7 Marketing Never Contacted).
What is the 2 Attempting and 2.5 Attempting Pre-App statuses?
If we call a student in 2 Sales Appointment Set and we reach their voicemail we immediately move them to this status.
What is 2 Contact No Appointment?
Lead is qualified, has strong interest in program and has outlined an action plan to apply. NEED TO SELECT START TERM
What is 3 In Sales A?
Verbal or written confirmation has been received that prospective student will be registering for classes.
What is 5 Accepted Confirmed?
1st email is automatically sent by Marketing while the lead is still in this status.
What is a 1 New Lead?
We move 2 Attempting leads to this status if no contact was made or the student was unresponsive?
What is 7 Marketing Never Contacted?
The number of weekly calls we make to the 2 Contact No Appointment status before we move them out.
What is 6 calls?
6 Marketing Future Interest.
What is Lead is qualified or will be qualified and has indicated interest of starting more than one year from current term?
We never call or email this stage.
What is the 8 Delete Stage?
This is a lead that shows up in Laurus with the 1 New leads...but it is not brand new.
What is a Renewed Interest Lead?
Leave the lead in this status until all automated emails are received or contact has been made. Once contacted - try to get a working number.
What is 2 Attempting - E-mail Only?
Before moving a lead to any 6 Marketing status, it must have been in this stage first.
What is the 3 In Sales Stage?
Has submitted tangible evidence of their commitment to submit an application (eg. Transcripts, letters of recommendation, essay).
What is 4 App in Progress?
Approximately the minimum number of calls within 45 days to the Attempting statuses before they can be moved to Inactive.
What is 9 calls?