Marketing
The act is valid since 1st of July 2006
Since when is the Danish Practices Act valid
No attempt may be made to promote the sale of products or services by means of possible winnings through participation in a draw, prize competition or other form of arrangement whose outcome depends wholly or partly on chance if participation depends on a purchase.
What is Section 11 of The Danish Marketing Practices Act.
A situation whereby more than one company is encouraged to bid
What is a Public Tender?
What is the area of the law that pertains to exclusive right ?
Intellectual property Law
What is a Patent?
A way of Protection an inventions technical design
The standard which all marketing must observe
What is ‘Good marketing practices’
They are secrets representing matters of superior importance to the company’s existence.
What are trade secrets.
An act that doesn’t apply to salary and employment conditions.
The Danish Competition Act.
How is devided the exclusive rights? (5)
Copyright
Patent right
Utility model right
Trademark right
Design right
What is a trademark right?
A Distinctive feature of goods and services used by a company
He/she is appointed by the Danish Parliament
Who is the Consumer Ombudsman appointed by
A sales promotion campaign shall be presented in such a way that the terms of offer are clear and easily accessible to the consumer and the value of any additional services us clearly in dictated.
How should a sales promotion campaign be presented?
The opposition of public tender is known as this.
Auction – where people are invited to bid on services.
Where we can found The rules on copy right.
In The Acto on Copyrights.
Where are trademark rules stated?
They are primarily states in the trademarks act.
If you are a seller you have to inform the consumers about the actual product condition
If the product is damaged/flawed, do you have to inform the consumer
The trader providing the guarantee shall clearly inform the consumer about several facts especially what the guarantee covers and doe how long it is valid
What should the trader provide when giving an offer with a guaranty?
Something that may not be kept secret, example decisions about pricing.
Transparency.
Who can be originators of work?
If the work is produced in a pernament employment with who is copyright rests.
What is required for design rights?
A requirement is that appearance is new and product offers certain distinctiveness
Eight conditions must be met
How many requirements do you have to meet to make comparative advertisement lawful
An individual who is under contract of service to or in cooperation with a business or is carrying out an assignment on its behalf must not obtain or try to obtain knowledge or disposal of the trade secrets of the business in an improper manner.
What is Section 19 of The Danish Marketing Practices Art.
The rules 81 and 82 in the EU rules on competition
They also applies in Denmark
Copyrights can be transferred in whole or in part. What is that mean?
The right to dispose over the work rests with the transfer.
How can exclusive rights be established?
By starting to use the trademark or by registering the trademark with the patent office