Phone Call
Role play: introduction and proactive I/My
*Answer will vary
Role play: "I know everyone's all in on the Red Wings this year, but I still think they're going to miss the playoffs."
Wow, I'm surprised to hear you say that...
Role play: set the agenda at the beginning of a Tigers appointment
Name all WWN membership buckets?
What are the urgency drivers behind putting down a Red Wings deposit?
Playoff priority - Select-A-Seat - Tigers Tickets - WWN priority - Timestamp - Signed Pic (kiosk)
Role play: 5 Apps
First question - "When you come out to games, where is that you're usually coming in from?"..... GO!
Navigate all 5 apps and transition into benefit statement
Role play: "The Tigers suck. I'm not coming all the way down to Detroit to watch them lose"
I hear what you're saying and some of my clients have felt the same way..
Role play: set the agenda at the beginning of a Red Wings appointment
Name all 1901 Society membership buckets?
Diehard, Family, Social & Corporate
Role play: Red Wings sales kiosk winner
You've won TWO things today - this awesome koozie and a chance to join our WWN today.. open ended questions.. great part is all you need to know is what level of the arena you want to sit in..
Role play: Tigers appointment pitch (non-game day)
<Name>, this is the perfect time for us to have this conversation. Based on what you shared with me (insert 2-3 points from the conversation), I would love to invite you for a private, exclusive, VIP virtual walkthrough of Comerica Park to discuss how we can help you make it out to the biggest games next year and find a plan that fits for you!
*can vary
Role play: "I buy tickets on StubHub"
I hear what you're saying and it's not the first time i've heard that...
Role play: hype call before a Tigers in-person appointment
Key points - 4 C's, assumptive, excited, PTV, know where to go, parking, etc.
Clubs - $250 per
LL - $100 per
Mezz/Upper - $50 per
Role play: Client is interested in buying 8 individual game tickets, upsell them into a group outing
We're excited to get you out to a game this year and I'd be happy to help, what my clients have found is by working with me and utilizing our discounted group rates, XYZ...
discounted ticket, no fees, ensure they sit together, welcome message
Role play: Red Wings appointment pitch
<Name>, this is the perfect time for us to have this conversation. Based on what you shared with me (insert 2-3 points from the conversation), I would love to invite you for a private, exclusive, VIP virtual walkthrough of LCA to discuss how we can help you make it out to the biggest games next year and find a plan that fits for you!
*can vary
Role play: "This all sounds great and the deposit program sounds awesome, I just need to talk to my husband first before buying"
I can appreciate that, it needs to be a join decision, but what I have found...
Role play: end of a Red Wings pregame appointment & the best fit is a deposit
it was great getting to know you better as a fan and I hope you enjoyed the walkthrough. How familiar are you with our deposit program? Based off what you shared with me...<insert reasons>, I want to make sure you don't miss out on what's to come. By placing a deposit today...
What plans are included in WWN?
Full & Half
Role play: Pitch the Tigers Kickoff Party on 2/20
Great, <Name>, based off what you shared with me <insert facts>, I would love to have you out as my personal guest for an exclusive event we are hosting <date and time>
-MotorCity Sound Board
-Brandon Inge, Craig Monroe, Andy Dirks
-Buying incentive: Meet and greet
Role play: Red Wings pre-game appointment pitch
Based on what you shared with me, <Name>, I think this is the perfect time for us to be having this conversation.... pitch pregame
*can vary
Role play: "Why would I place a deposit now? The Red Wings season isn't even over yet."
Response: I can appreciate that.. had heard that before.. run into deposit perks
Role play: end of a Tigers non-game day appointment - pitch half seasons in the terrace
I really appreciate you, <Name>, taking time to come down to Comerica Park and meet with me. I hope you enjoyed the behind the scenes tour and saw some things you've never experienced. From what you told me,...
What plans are included in the 1901 Society?
Full Season
Horton
Kaline
Friday
Saturday
Sunday
Paint the picture: Suite at Comerica Park
Climate controlled, indoor & outdoor seating, private space, private restroom, exclusive entrance, f&b options. etc.