Kotter's 8-Step model
ADKAR Elements
Leadership and Change
Comparing Kotter and ADKAR
Applying the Models
100

Kotter’s Step 1 focuses on creating this so people understand why change is necessary.

What is Urgency

100

This ADKAR element means understanding the need for change.

What is Awareness?

100

Effective leaders inspire this and clear communication.

What is trust?

100

Kotter focuses on this level of change: the whole organization.

What is organizational transformation?

100

If employees don’t understand why change is happening, you need ADKAR’s first element.

What is Awareness?

200

Kotter’s model is a step-by-step leadership process designed to implement this successfully across an organization.

What is Organizational Change

200

This ADKAR element means supporting and participating in change.

What is Desire?

200

Leaders must do this for employees during uncertainty.

What is support employees?

200

ADKAR focuses on this level of change: each worker’s transition.

What are individual employee transitions?

200

If people know the change is needed but still don’t want to participate, you need this ADKAR element.

What is Desire?

300

In Kotter Steps 2 to 4, leaders form a guiding coalition and develop this plus a strategy for change.

What is Vision

300

This ADKAR element is learning how to change.

What is Knowledge?

300

Strong leadership increases employee engagement and this kind of success.

What is long-term success?

300

Both models improve these three things mentioned on the slide.

What are communication, leadership, and successful change adoption?

300

If leaders want to build momentum early, Kotter says to generate these.

What are short-term wins?

400

In Kotter Steps 2 to 4, the vision should be communicated in this way to employees.

What is Consistently

400

This ADKAR element means applying skills and behaviors.

What is Ability?

400

According to the slide, successful change depends on leadership, communication, and employee ____.

What is support?

400

This is stated as a shared outcome of Kotter and ADKAR (what they help organizations do).

What is handle change effectively?

400

If employees have training but still aren’t applying the new behaviors, you need this ADKAR element.

What is Ability?

500

Kotter Steps 5 to 8 include empowerment, short-term wins, sustaining acceleration, and anchoring changes into this.

What is the company culture?

500

This ADKAR element sustains the change over time.

What is Reinforcement?

500

The leadership slide suggests that communication should be clear, and leaders should build trust to improve this at work.

What is employee engagement?

500

The slide says Kotter and ADKAR are widely used change management ______.

What are frameworks?

500

If a company wants the change to “stick” long after launch, Kotter says to anchor it into this.

What is company culture?