Logistics
Where does an ESC find their list of leads?
Daily Dashboard or Lead report
How quickly should an ESC respond to an inbound lead?
Within 48 hours
What dollar value should be assigned to a prospecting opportunity?
$0
What is an appropriate close date for a prospecting opp converted from a lead?
30-45 days
What does the acronym SQL mean?
Sales qualified lead
What is the recommended number of touches in a sequence for a new lead?
8
What is advanced search feature narrows the account list to only show your districts?
Only my records filter
All leads are created equal and all get funneled to SQLs. T/F
False
Before qualifying a lead, an ESC must do what?
Assign an existing account
What is the importance to the organization of identifying a lead sources?
It helps identify what strategies are/are not creating leads and informs us on what to do more and less of.