History (Origins)
In what year was Twitter created?
Bonus: Who owns it now?
2006 (March 21st)/Elon Musk
2009: What social media feature did Twitter create and how did it help Twitter grow as a marketing platform?
The hashtag (#). Allowed users to organize conversations globally which made it easier to discover new content.
What generation is most active on Twitter?
Gen Z/Younger Millennials
What are promoted tweets on Twitter?
Paid posts in the feed.
How did Twitter mostly make money before 2022?
Advertising.
What did early users mainly use Twitter for in the first years?
To share status updates in real time. (tweets)
2010: How did Promoted Tweets impact the company?
Created formal advertising. It allowed businesses to pay to reach more users.
Bonus: Why might understanding demographics be important for marketing on Twitter?
Helps businesses tailor content to the right group.
What is a Promoted Trend on Twitter?
A paid trending hashtag.
After 2022, what new way did Twitter start using to make money besides ads?
Subscriptions.
What animal was Twitter inspired by?
A bird/sound of a bird. "Larry the Bird" (named after NBA basketball star Larry Bird)
2013: What app did Twitter launch?
Vine. An app used to create and share six-second looping videos.
Why is Twitter popular among journalists and politicians?
It spreads news and opinions quickly to large audiences.
What does performance advertising on Twitter focus on?
Clicks or conversions.
What major branding change did Twitter make in 2023?
It rebranded to X.
What was Twitter originally named?
Twttr (less vowels in words were trending like "flikr."
2017: How did increasing the text character limit from 140 to 280 impact Twitter?
Allowed brands/users to provide more detailed messages.
What type of users are most active and why? Viewers or opinion shares?
Opinion shares: users actively post thoughts more than viewing.
What is audience targeting on Twitter?
Showing ads to specific user.
Why is Twitter considered a real-time platform?
Because users post live reactions.
Who created Twitter?
Jack Dorsey
2022: What changes were made to Twitter? (2)
Rebranded to X and shifts in content moderation.
What kind of content performs best with Twitter users?
Timely, conversational, and trend-relating.
What does revenue diversification mean for Twitter?
Making money from multiple sources.
Why did Twitter add creator monetization tools?
To keep creators on the platform.