HERKS
The name HERKS is inspired to this Greco-Roman hero
HERCULES
What is the brand tagline of ROYU?
The Electrical Specialist
What is Ecolum's tagline?
Maliwanag na abot kaya
Who are the top 2 competitors of Firefly Home?
Asahi and Hanabishi
What are the 2 extensions under Firefly Lighting?
LED & Conventional
Give 3 primary competitor of HERKS Locksets
Amerilock, Topgrade, Powerhouse, Lotus, Gateman, Greenfield
Enumerate the primary & secondary target audience of ROYU
Primary - Advocates (contractors, architects, electrical engineers, etc)
Secondary - End Consumers
What is the brand essence of Ecolum?
Lighting made simple and accessible. Providing a secured and safe experience for every Filipino.
What is the brand personality of Firefly Home and Rechargeable?
Dependable, Caring, Optimistic, Always prepared
What is the emotional benefit of Firefly Lighting?
What are the 3 target market of HERKS products?
Home Owner, DIY Enthusiast, Professional Handymen
Give at least 2 brand properties of ROYU
Wide Range of Products, Premiere Testing Facility & State-of-the-art Manufacturing Plant and Accessibility (Price & Distribution)
What is the brand personality of Ecolum?
Authentic, Down-to-Earth, Easy-Going, Normal, Basic
What are the 3 categories of Firefly Home?
Homecare, Kitchen and Cooling appliances
Give 1 description of a Firefly Lighting Customer
Middle class, 30 - 49 years old, professionals, married/single, practical decision-makers who prioritize quality & reliability
What is HERKS brand mission?
Empowering Filipino homeowners and professionals with durable, practical, and affordable hardware and tools for their home improvements and projects.
What are the 2 types of ROYU Genset?
Open-frame and inverter type
Who is the target market of Ecolum? (5 answers)
Modern dads, modern Filipino parents, “wais” working millennials, minimum wage earners, breadwinners
Who is the target market of Firefly Home and Rechargeable?
Class C to Upper B, 25 - 49 years old, professionals, married/single, decision-makers who guarantees
What is the brand essence of Firefly Lighting?
Enhancing lives of Filipinos through dependable and affordable lighting solutions that provide meaningful experiences
What is the brand promise of HERKS?
Reliable hardware and tools for every project, at the best value
Enumerate the Brand Architecture of ROYU
Wires & Cables, Switches & Outlets, Breakers, Panels & Enclosures, Conduits, Extension Cords, Electrical Accessories, & Genset
Explain the key insight about Ecolum's target market
"Gusto ko yung mura lang kasi sakto lang ang budget dahil marami pa akong ibang binabayaran. Ayokong gumastos ng malaki, pero gusto ko kahit mura yung produkto, hindi ako manghinayang sa binili ko. Gusto ko lang simple at hindi komplikado maintindihan yung binibili ko para sure na hindi ako naloloko.”
What is the brand promise of Firefly Home and Rechargeable?
The essence empowers Filipinos by giving them a sense of confidence that Firefly Home appliances and Firefly rechargeables can guarantee them quality living which they deserve
Give the 5 brand extensions under Firefly