Savannah Market Knowledge
What is SCAD?
This university drives significant student housing demand in Savannah.
What is consultative leasing?
This sales technique focuses on matching apartment features to a prospect’s lifestyle needs.
What is occupancy?
This term refers to the percentage of occupied apartments in a community.
What is the Fair Housing Act?
This federal law prohibits discrimination in housing.
What is Apartments.com?
This online platform is commonly used to advertise apartments and track listing performance.
What is Forsyth Park?
This historic park with a famous fountain is commonly used to sell Savannah lifestyle during tours.
What is closing ratio?
This leasing metric measures how many tours turn into signed leases.
What is Net Operating Income (NOI)? What is the procedure for unauthorized pets?
This financial metric represents income after operating expenses are deducted.
What is a lease agreement?
This document outlines rent terms, rules, and responsibilities between landlord and resident.
What is a resident referral program?
This incentive encourages current residents to bring in new leases.
What is Pooler?
This nearby city has seen rapid multifamily growth and attracts renters seeking suburban convenience near Savannah.
Do we ever sign any contracts?
No! Always check with your RPM's.
What is Gross Potential Rent?
This metric measures potential rental income if all units are leased at market rates.
What is a holding fee?
This fee is collected to secure an apartment before move-in.
What is a rent concession?
This seasonal promotion often helps maintain leasing velocity during slower winter months.
What is Hunter Army Airfield?
This military installation contributes to workforce housing demand in the Savannah market.
What is lifestyle selling or location-based selling?
This selling approach highlights neighborhood amenities rather than only apartment features.
What is vacancy loss?
This loss occurs when units sit empty between residents.
What is an early termination clause?
This lease section explains penalties for breaking a lease early.
What is local partnership marketing?
This strategy partners with local Savannah businesses to attract prospects and build community presence.
What is the Port of Savannah?
This major shipping hub drives job growth and housing demand across coastal Georgia.
What is urgency selling?
This technique creates urgency by emphasizing limited availability or pricing changes.
What is days vacant or days on market?
This metric tracks the number of days a unit remains vacant before leasing.
What is Georgia Security Deposit Law?
This Georgia law regulates how security deposits must be handled.
What is resident engagement or renewal retention strategy?
This retention strategy focuses on proactive communication and service to encourage lease renewals.