Wireframes
What is a wireframe?
A rough sketch about what a product will look like
What must you do with a mockup before creating a prototype?
Iterate
Where did the slinky originate?
Naval Equipment Stabilizer
What is Competitive Advantage?
Any advantage that generates greater value for a company
What is the fidelity of a wireframe?
Low-Fidelity
How do mockups differ from wireframes
Includes more UI components. Detailed but missing functionality.
Where did the Frisbee come from?
Pie Container - California Beaches
What is DIFFERENTIAL ADVANTAGE?
Product or service differs from its competitors in terms of quality, recyclability, efficiency and convenience
What is a wireframe usually presented with?
Gray lines, boxes and placeholders
What is the fidelity of a mockup?
Mid-Fidelity
A mockup needs to be at a point where a user can ________ and provide feedback
can interact with it
What is Comparative Advantage
When one produces a particular good or service at a lower opportunity cost
Why are wireframes powerful?
Easy to make. Company founder has the chance to express a vision.
Should you iterate more on a mockup or wireframe? Justify
Mockup
The wireframe should match market research. Most groups are unsure of the visual aspects instead of functionality.
Ask ____ customers of their opinion of the product at this stage to help you make adjustments without major investments
15-30
Rank the 3 Competitive Advantage categories based on how fragile it is
1) Intangible
2) Differential
3) Comparative
What is the difference between a front-end and back-end wireframe?
Functionality vs Layout
Mockups are ____ yet realistic renderings of what a product or feature will look like and how it will be used.
static
Name three reasons why Coke 2 was created.
1) blind taste tests
2) decreasing market share
3) diet-coke flavour was relished
What is the eroding effect in Modern Economics?
Competitive Advantage disappearing due to a global market