Connecting Disco - Demo
An example of a business pain that can be improved with signup forms
What is
- Decreasing acquisition
- Plateaued list growth
- Lack of data on subscribers is leading to a poor customer experience
True / False: managed onboarding for native integrations takes 6 weeks
True
Klaviyo's default email and SMS attribution windows?
What is:
Email - 5 days
SMS - 24 hours
Last open/click
Name 3 use cases that you might suggest for a brand whose business model centers on drops. They usually sell out within a day of drop, but sometimes not fully
- Countdown to restock / drop
- Back in stock
- FB/Insta retargeting
- We still have stock left email / text
- Segment based on size for remaining inventory
- VIP SMS / early access
- Depending on industry - collect additional info in the pop up (e.g. birthday, what are you shopping for)
Buns' favorite gas station snacks
What are: sunflower seeds
The downstream effects of poor deliverability (as a marketing/biz pain)
What is: a diminishing list over time causes brand to market to fewer and fewer people. This impacts their conversions and therefore bottom line (i.e. lost revenue)
The missing piece of this workback plan
- Stakeholders
- Eval process
- List size / send vol
- Pain / value
What is: compelling event
4 ways to collect SMS consent
What are:
- Sign up forms
- Insta swipe up
- QR codes
- Text to subscribe
- Email people asking to opt in
- Tap to subscribe
- At checkout
- Via API
Give 30 second pitch on consolidation (HINT: there are 3 core benefits)
Must mention:
Ease of use / time savings
Attribution
Improved customer journey
The legend that within 1 year was in each of the following plays: The Ugly Duckling, Sandy from Grease, a Cow, and a Woman in a tree
Who is: Ally Lichten
How Klaviyo helps a business who is seeing a decrease in ROAS. Include an explanation beyond a feature
What is:
Segmentation and FB integration.
Allows brands to reach more of their customer base in a more targeted way where they only spend $ on customers that have matter.
Unified strategy across channels drives more conversion.
Can access/market to more of their customer base
How much would this prospect pay for SMS?
8k SMS subs
Sending 2x / week - 1 SMS & 1 MMS
No flows
$1,170
How often does our integration with Mailchimp sync with audiences?
Answer accepted: 30 min
After the first day of establishing an integration, Mailchimp data syncs to Klaviyo as follows:
Name 2 very specific use cases that would add value to a mattress brand evaluating Klaviyo
Informational browse abandonment to differentiate from competitors. Split buy customer vs non customer
Post purchase flows educating on care of product
1 year anniversary upsell (e.g. pillow)
The legend that can be found on Google maps
Who is: Alex Beck
Ms. Prospect is spending too much time trying to discern attribution across her email and SMS tool.
What are 2 quantified pains we might can pull out of this?
- Eating up X hours of each week she could be spending elsewhere
- Overspending / overmessaging not knowing where her audience is truly engaged
- Decrease in audience engagement with lack of true strategy across channels (lack of visibility into journey)
The rule of thumb for warming your audience (from one send to the next)
What is: don't more than double the quantity of people from one send to the next (e.g. first send 10k, don't send to more than 20k)
How many characters are allowed in an SMS message and how many characters are in an SMS message with an emoji?
160 / 70 with emoji
2 high-gain questions you can ask when someone says they're doing a rebrand (ideally Qs that get at a potential business goal or pain)
Whats the goal of the rebrand
What is prompting this rebrand
Why now
What specifically is happening in this rebrand
The legend that fell off a chair lift skiing for the first time and had to get emergency sledded down the mountain
Who is: Elena
Talk through your transition from disco to demo for this brand (what you will show them based on their goals)
- Shopify (POS) / Drip / ReCharge. Sells cookies (think Crumbl) and has brick and mortar
- Goals: create a better customer experience and brand voice, increase retention in store and online
- Data!!! --> solves for customer experience and retention. Can be via profiles, segmentation, flows
- Retention --> leveraging data in segmentation, flows.
- Customer experience --> consolidate/unify data from all sources
Examples of features to mention - profiles, integrations, segmentation, flows, sign up forms
2 ways to ask timeline while maintaining control and establishing urgency
- Ideally when are you looking to have XYZ use case running?
- Given your COMPELLING EVENT, what else needs to happen before you sign onto Klaviyo?
- When is it realistic to say you'd move forward with Klaviyo?
- Is there anything in the near future you think Klaviyo could help you capitalize on?
- How quickly do you want to resolve X PAIN/GOAL
Rank our native integration platform partners from most to least number of customers on Klaviyo
SFCC / Shopify / Magento / Woo / Presta Shop / BigComm
Shopify - 80k+
Woo - 28k
BigComm - 6k
Magento - 5.3k
Presta Shop - 1.2k
SFCC - 400
Give a brief, prescriptive Klaviyo positioning statement to the below prospect:
Med Spa - in-person services (e.g. facial, massage etc)
Custom Built platform and ESP and has huge dev team. Evaluating staying with their set up or Klaviyo
Goal is to create a better customer experience
Answer must mention all of the below:
- Klaviyo's philosophy on data and their ability to collect and leverage data
- Usability and agility in the platform
- Connect data story to their goals
The 2 legends that had braces twice
Who are: Morgs and Leigh