Discovery
What is a high value question?
A question that offers a high level of substance, often related to client's emotions and preferences
What is commercial outreach?
Any form of communication with a client which involves some form of a sales pitch
What is non commercial outreach?
Any form of communication with a client intended to trigger an emotional connection, not a sale
When should you begin the discovery process, and how long should it typically last?
ALWAYS!!!! NEVER STOP!!!
What are three main reasons for commercial outreach?
Life event
New launch
Fulfill client needs
What reasons could we host clients in store for appointments in the Salon?
Birthday
Wedding proposal
Friends day out
Job Promotion
New to the brand
Zoom apt with 14th floor or corporate partner
To watch a runway show
FOR ANY REASON!!! :)
What is the purpose of a discovery question?
identify existing needs, problems, pain points, client's goals, lifestyle, interests, profession (sometimes), etc
What map can you look at to discover up and coming launch dates, events, etc. in the LV community and where can you find it?
Transversal launch map in LV4ME Product Lifeline
When should you submit a client to CDM for gifting and/or gestures?
2 weeks in advance preferably
Give 3 examples of high value discovery questions
FREEBIE!
HEAD TO HEAD!!
Rephrase this sentence:
Good morning Mary, this is Abigail from Louis Vuitton. Here are 36 photos of all of the other available crocodile Capucine bags. Would love to know your thoughts!
Hi Mary!
I know the other day we were looking at different silhouettes of the Capucine handbags. I remember you mentioning the color green reminds you of your grandmother and how much you cherished her. We just received this emerald green crocodile Capucine today and I automatically thought of you and wanted to share this beautiful piece with you!!
HEAD TO HEAD!!
Rephrase this sentence:
Good morning Mary, this is Abigail from Louis Vuitton. You recently purchased a crocodile Capucine from me on November 26th at 134pm. I wanted to check on you to see how you are doing. Please respond, thank you.
Good morning Mary!
As the first day of the new year is commencing, I wanted to check on you and your family. I hope 2022 is off to an incredible start, what are some of your New Years resolutions?
What are the bullet points on the client mapping strategy?
*Hint, there are 5*
Occupation
Style
Competition
Special Dates
Hobbies
What steps should be taken when sending photos to a client?
Put thought into it!
No copy and pasted mass texts
STAGE THE PHOTO, not on shelf with cable
make it RELEVANT to the client
Give 3 client gesture examples that do not include LV gifts in store, alcohol, or flowers. They must be emotionally provoking.
FREEBIE!!