LEGO Framework
What is our spirit (or motto) for LEGO?
Only the best is good enough
What words does 'LEGO' come from?
Leg Godt
What are the 5 System of Services?
Engage, Discover, Convert, Enhance, Appreciate
What are Studs?
Focus Behaviors
Who is the main protagonist of the LEGO Movie?
Emmett!
What is our belief?
Children are our role models
What does the word Leg Godt mean?
Play Well
What are two examples demos can be done at?
DigiBox and the Demo Table
What is Ladership Playground?
Store or individual Micro-Missions based on bricks or studs
What was Lloyds element from the LEGO Ninjago movie?
Green (represents life and allows user to connect with nature)
What are the four promises of LEGO?
Play Promise, Partner Promise, Planet Promise, People Promise
Who is the founder/creator of LEGO?
Ole Kirk Kristiansen
How should we make people feel when they come into your store?
Welcomed and Included
What are the meaning of essential bricks?
Create more conversations than gaps
What was the most recent LEGO collab (just announced)?
Fortnite!
What are the 6 values of LEGO?
Imagination, Creativity, Fun, Learning, Caring, Quality
What was Kristiansen making before the iconic LEGO bricks?
wooden toys? (The iconic wooden duck being seen now and again in certain sets!)
What is the best way to discover about someone?
Ask open-ended questions
What is the meaning of the Discover brick?
What is the password to get into the Batcave (the LEGO Batman Movie)
Iron Man sucks
LEGO has what kind of mission?
Inspire and develop the builders of tomorrow
What was LEGO called before it was called LEGO?
The LEGO Group
What is the definition of appreciate?
How we 'share' our gratitude for each person who chose to play with us today
Give an example of a Convert stud.
Show, Play with Displays, DEMO, Storytelling, Features ad Benefits, Digital Box, Confirm their Purchase, Recommend an Alternative
Who ended up being the bad guy in the LEGO Movie 2?
Rex Dangervest (Emmett but cooler)