LEGO Framework
LEGO History
Systems of Services
More Systems of Service
LEGO Trivia
100

What is our spirit (or motto) for LEGO?

Only the best is good enough

100

What words does 'LEGO' come from?

Leg Godt

100

What are the 5 System of Services?

Engage, Discover, Convert, Enhance, Appreciate

100

What is one of the best ways to ensure your staff offers memorable guest experience? 

Be a supportive leader and lead with empathy

Offer a memorable work experience for your team 

Create a DIBs/DEI work environment or culture

100

Who is the main protagonist of the LEGO Movie?

Emmett!

200

What is our belief?

Children are our role models

200

What does the word Leg Godt mean?

Play Well

200

What are two examples of where demos can be activated?

anywhere on the sales floor and the Demo Table

200

How many examples does each brick offer in SOS?  For an extra 100 points, name 2 ways to ENHANCE experience.

suggest, play 3 2 go, personal anecdote, gwp/promos, in store events, Insiders, carry/hold items, don't miss out

200

What was Lloyds element from the LEGO Ninjago movie?

Green (represents life and allows user to connect with nature)

300

What are our four PROMISES of LEGO?

Play Promise, Partner Promise, Planet Promise, People Promise

300

Who is the founder/creator of LEGO?

Ole Kirk Kristiansen

300

How should we make people feel when they come into your store?

Welcomed and Included

300

What is the meaning of essential bricks?

Create more conversations than gaps

300

What was the most recent LEGO collab (just announced)?

PEPPA PIG

400

What are the 6 values of LEGO?

Imagination, Creativity, Fun, Learning, Caring, Quality

400

What was Kristiansen making before the iconic LEGO bricks?

wooden toys? (The iconic wooden duck being seen now and again in certain sets!)

400

What is the best way to discover/Engage a guest? 

Ask open-ended questions

400

Of the 5 bricks, which brick suggests we LISTEN during the interaction?  

DISCOVER

400

What is the password to get into the Batcave (the LEGO Batman Movie)

Iron Man sucks

500

What is our MISSION?

Inspire and develop the builders of tomorrow

500

The LEGO Group experienced some fire in their warehouse.  How many times was the warehouse burned down?

THREE

500

What brick says "energize everybody everyday?"

APPRECIATE 

500

Give an example of a Convert stud.

Show, Play with Displays, DEMO, Storytelling, Features ad Benefits, Digital Box, Confirm their Purchase, Recommend an Alternative

500

Who ended up being the bad guy in the LEGO Movie 2?

Rex Dangervest (Emmett but cooler)