General Information
Lennar Procedures
Sales Process
General Information
9 Stages
100

What two names make up the word LENNAR

Leonard Miller & Arnold Rosen

100

What does GFCI stand for?

Ground Fault Circuit Interruptor

100

What makes up the 4 in the 4:2?

Relationship Question, Motivation, Current Dissatisfaction, Future Promise

100

What % of buyers will buy? What % will not buy? What % do we need to sell?

30/30/40

100

What is the first stage in the 9 stages of the sales process

Make a friend

200

What is the last line of the poem "Scratchings from the Little Red Hen"

Meanwhile, the Little Red Hens are out a gobblin' up the worms

200

What does A/DT stand for?

Ask/Don't Tell

200

What makes up the 2 in the 4:2?

Summary Dissatisfaction, Summary Solution

200

What does one-of-a-kind mean?

Right home, right homesite, affordable price

200

What is the 2nd stage in the 9 stages of the sales process

Discovery

300

The way you do one thing is the way you do _______

Everything


300

Where do you find updates on sales incentives and policies?

Chatter

300

Define the letters in POWER

P - Position

O - Open-ended question

W - WOW

E - Emotional connection

R - Recap and recommend

300

What is the first line to "Ice, Ice, Baby" by Vanilla Ice?

Yo, VIP let's kick it

300

What is the 3rd stage in the 9 stages of the sales process?

WHC tour

400

Jeff Shore's Buying Formula

Current Dissatisfaction x Future Promise > Cost + Fear

400

Can you add a realtor to a guest after they said they didn't have one?

Not if it's already in salesforce

400

Which type of urgency is most powerful?

Personal

400

What are 2 types of urgency play? What are some ways to create urgency?

Do it now/do it later?

How would it feel to lose your perfect home? 

Is waiting worth losing the home you love?

400

What is the 4th stage in the 9 stages of the sales process?

Community tour

500

#1 question in all of New Home Sales

Why are you moving?

500

What does OTP stand for?

Owner's Title Policy

500

What results do you yield from 3 whys down/3 deep

Broad, narrow, emotional connection

500

The right price on the wrong home is

Still the wrong home

500

What are the 5th-9th stages in the 9 stages of the sales process?

Homesite Tour

Ask for the Sale

Address Needs

Close the sale

Follow up