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TYPOGRAPHY
TYPEFACE SPACING
PRINCIPLES OF DESIGN
LAYOUT OF A DP DOCUMENT
DP DESIGN FEATURES
100
this is the basic design of a characters
What is typeface?
100
all chartaers receive an equal amount of space regardless of the size of the character
What is monospaced?
100
6 alignment, balance, contrast, proximity/unity, repetition/consistency, white space
How many principles of design are there and what are they?
100
desktop publishing tool used to ensure consistent placement of logos, graphics, and other objects throughout multiple documents, such as a print media
What is a grid?
100
cartoons
What are the balloons used in often?
200
have atrributes on the tips
What is serif?
200
all the characters receive a different amount of horizontal space based on the size of the character
What is proportional?
200
symmetrical, asymmetrical, radial
What are the three different balances?
200
master page, prototype, format considerations
What are the document designs?
200
running text at the top and/or botom of a document
What are running headers/footers?
300
characters that appear to have been written by hand
What is script?
300
vertical spacing between the lines of text
What is leading?
300
line, shape, mass, texture, color
What are the five elements of design?
300
a standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins
What is a template?
300
white background and black letters
What is the opposite of reverse text?
400
script
What should never be used in all caps?
400
leading - vertical spacing between the lines of the text kerning- horizontal spacing between pairs of letters
What is the difference between leading and kerning?
400
red, green, blue
What does RGB stand for?
400
guidelines
How are guides named other than guides?
400
a semitransparent image in the background of printed material; may be text or object
How does a watermark look like?
500
Font is a specific size, weight, and style applied to a character font style is the slant and weight of a character, such as bold or italic
What is the differences in font and font style?
500
horizontal spacing between all the characters in a large block of text
What is tracking?
500
hexadecimals, percentages
How are colors in printers and monitors expressed?
500
varies according to publication
What does the page size vary?
500
text or object
What two thing may a watermark be?