Types of Hotels and Motels
Target Markets and Market Segmentation
Match the Lodging to the Target Market
Customer Relations
100

Offers wide selection of room types, amenities, facilities, and services

What is hotel?

100

Group of prospective customers that share common characteristics.

What is target market?

100

Their guests are budget-conscious and ultimately, want convenience.

What is motel?

100

A company nurtures long-lasting, positive relationships with their clientele

What is customer relations?

200

Dormitory style and inexpensive.

What is hostel?

200

How companies determine the target market

What is market segmentation?

200

Guests who want to visit scenic locations and enjoy all-inclusive accommodations.

What is resort?
200

Businesses and their employees support customers and answer a range of duties, providing the best experience for clients

What is customer service?

300

All-inclusive vacation 

What is resort?

300

The four criteria of market segmentation

What are geographics, demographics, behaviour, and psychographics?

300

Travelers who will be staying in one location for extended periods of time.

What is extended-stay hotel?

300

To enhance brand image, boost customer loyalty, and create brand advocacy, which creates profitability.

What is the purpose of customer relations?

400

Guests are looking for rooms with kitchens, living rooms, and bedrooms.

What is all-suite hotel?
400

Unfamiliar with technology, resistant to customer feedback, cold, and disrespectful

What is poor customer service?

500

Offers both rooms and meeting space

What is conference/convention center hotel?
500

Young adult travelers looking for on-the-go, short stays.

What is hostel?

500

Online software that answers FAQs 24/7

What is chatbot?