Types of advertising
A form of advertising that uses perfectly printed media
A print ad
"Just do it"
Nike
In the word "advertising", which syllable carries the main stress?
"Ad"
An advertisement on TV or radio
A commercial
"Think different"
Apple
What are words such as "up to", "virtually" and "helps" known as?
Weasel words
Promotional support of a product by a celebrity
Endorsement
L'Oréal
"Because you're worth it"
A short phrase that helps identify the company or brand
A slogan
What do you call large, outdoor posters that advertise products?
A billboard
Las Vegas
"What happens in Vegas stays in Vegas"
A series of similar advertisement that share the same core message across different media.
Advertising campaign
What do you call what others say about your product? (as opposed to what you say about your own product)
Publicity
2008 Obama Presidential campaign
"Yes We Can"
What do you call the person who writes the text of the ad?
Copywriter