Advertising Objectives
What does your advertising objective reflect?
What is, what you want to achieve with your campaign and ads.
What is the number one thing you want to gain when paying for social media advertising?
what is, REACH your target audience
ER
what is, Engagement Rate
Why are click through rates important to understand? (the negative)
High click through rates is not necessarily good, high click through rates can also be expensive. A successful campaign will identify what is affordable and relevant for advertising to be successful.
What are the 3 levels facebook structures ad campaigns?
what is, Campaigns, Ad sets, Ads
What do typical advertising objectives include?
driving traffic to your website or building your audience on the social media site
When your target an audience by their type of mobile phone, which type of targeting options are you using?
what is, Behaviors
Which type of advertisement content performs best on social media?
what is, Video
Why are click through rates important?
What is, they help determine the success of your ads, higher click through rates leads to higher quality scores and higher scores allow you to deliver ads for lower cost while improving or maintaining the ad's place
Twitter's quality score is made up of three components that they call the 3 R's. What are the 3 R's?
what is, Resonance, Relevance, Recency
What are conversions (in terms of advertising) and give at least one example.
what is, when the audience performs a desired actions, examples are Making a purchase, completing a sales inquiry form, downloading an e-book, registering for a webinar, newsletter, or an event.
Ads that perform the best on social media are those relevant to their target audience have the following features?
-Clear captivating words that catch attention of T.A.
Include striking imagery or video
offer reason for a person to take action
Include strong call-to-attention phrases like sign me up, download free e book.
CPE
Cost per Engagement
What are the two main reasons click through rates can provide disappointing?
1. Your advertising cost will be higher b/c you are paying for a lot of clicks
2. Keywords with high click through rate usually have higher bid prices, but often generate a lower profit per click, b/c they are not focused enough to reach people with genuine in purchasing.
What is B2B?
what is, Business to Business
The 5 advertising objectives are:
What is, Increase engagement, Build your audience, increase website visits, get installs of mobile app, Increase conversions.
What is keyword targeting? And biggest mistake made when keyword targeting?
CPL
what is, Cost per lead
What are the two different tools for creating an advertisement on Facebook.
Ads Manager and Power Editor
What percent of internet traffic is streamed in movies?
what is, 80%
Helen is the marketing manager for a company that sells hairstyle accessories. She is building an online advertising campaign and will have advertisements appear on popular social media and blogging sites dedicated to fashion. The service company she is working with has quoted her two cents per click. What kind of advertising payment model is this?
What is PPC- Pay Per Click
This post is an organic post that you spend money on to increase the size of your audience or increase engagement?
What is, a boosted post
Currently, the largest portion of twitter advertising revenues is derived from
what is, mobile advertising
What are the 3 types of ads on Facebook
1. Boosted Post
2. Promoted Post
3. Facebook (newsfeed) ad
A new gaming console has numerous bugs and unhappy customers. The company that makes the gaming console is responding promptly to complaints on their social media sites with promises of software patches to correct the problems. What stage of social media crisis management is the company in?
Response