PLATFORM POWER
This helps businesses visually showcase products and services with images and videos
What is Instagram?
So you post when you feel like? What critical element is lacking in your content creation habits?
What is consistency?
This is what you call crucial details such as age, location, and gender of your clients to help in target marketing.
What is audience demographics?
This is the term for a limited-time incentive or special deal that businesses can promote on social media.
What is an offer/promotional offer?
You should always make sure you have this before using someone else's photos or videos in your social media.
What is seeking copyright permission or consent?
This refers to the ability of a social media platform to connect a business with a large number of potential customers.
What is reach?
Creating helpful information online, like videos or articles, for people to see is called this.
What is content creation?
This is indicator measures the percentage of your audience that engages with your content (likes, comments, shares).
What is engagement rate?
Utilizing features like Facebook Ads or Instagram Ads requires businesses to allocate this in order to reach a wider audience beyond their organic followers.
What is an advertising budget?
This is making untrue or exaggerated claims about what your products can do in your social media advertising, and is against the law.
What is false or misleading advertising?
This type of business profile on Instagram offers features like contact buttons, insights into followers, and the ability to run promotions.
What is an Instagram Business Account?
This type of social media content aims to provide value and establish a brand as an authority in its industry, often through blog posts or articles shared on platforms like LinkedIn.
What is thought leadership/authority building content?
Encouraging users to create and share content related to your brand is known as this type of marketing.
What is user-generated content (UGC)?
Paying social media platforms to show your posts to more people is called this.
What is advertising?
When gathering customer data on social media, ensure you comply with this set of laws in Kenya.
What are Kenya's data protection laws?
This feature, common on platforms like LinkedIn and Facebook, allows businesses to target specific demographics and interests for their advertising campaigns.
What is audience targeting?
Regularly interacting with comments and messages on your social media helps you build a strong connection with your followers.
What is community engagement?
This marketing strategy involves collaborating with individuals who have a significant following on social media to promote products or services.
What is influencer marketing?
This phrase commonly used by businesses online often frustrates shoppers seeking immediate information about a product or service listing.
What is 'DM for prices'?
Using someone else's photos or videos on your business's social media without their permission could lead to a violation of this type of law.
What is copyright law (or intellectual property law)?
This group engagement allows businesses to build raport with their customers, fostering loyalty and repeat purchases.
What is a community (or online community)?
To expertly handle a company's online presence, from creating engaging posts to running effective campaigns and interacting with customers, businesses may often rely on this professional.
What is a social media manager?
Using relevant words or phrases with a '#' symbol helps people find your social media content.
What is hashtag?
This strategy involves partnering with other businesses or influencers on social media to promote each other's products or services and reach new customer bases.
What is a social media collaboration or partnership?
Making false or misleading claims about your products or services on social media in Kenya could be a violation of this law that protects consumers.
What is the Consumer Protection Act?