Brands
give the definition of the word - durable
can we say durable about a person ?
able to last and be used for a long time without becoming damaged
able to continue to exist for a long time
He has a reputation as the most durable player in baseball history
what is cultural awareness?
Knowledge that involves customs, traditions, and norms of behavior accepted in a certain culture.
give the definition of the word headquarters
the main offices of an organization such as the army, the police, or a business company
explain the difference between a commercial and advertisement
An advertisement is any published material (i.e. something on or in a newspaper, magazine, billboard, flyer, radio, television, movie etc.) which seeks to inform you of the qualities of a product or service. The intent of the advertisement is usually to get you to buy something, but it can be to vote for something, donate money to something, entice you to become active for a cause, or just plain information. A commercial is any advertisement that is on radio or television. There must me an oral and/or video component for an advertisement to be called a commercial.
what is procrastination?
the act of delaying something that must be done, often because it is unpleasant or boring
give examples of market challengers
Pepsi vs Cola
Apple vs Microsoft
Nike vs Reebok
What can result in unfair judgements, misunderstandings and breakdowns in communication?
A lack of understanding of the cultural norms and practices
Name at least five perks of Google
skiing trips
gym
free meals and coffee
massage chairs
sleeping pods
doctor's office
free laundry
give the definition of 1.viral advertising and 2.publicity stunt ?
viral advertising - a marketing activity in which information about a product spreads between people, especially on the internet
publicity stunt-something unusual that is done to attract people's attention to a particular person, product, or organization
"our visions begin to diverge"
what does this phrase mean and what was it said about
our points of view started to differ
it was said about Steve Jobs and a young manager , whose views on how to run the company differed from Job's and The Board of Directors sided with the latter one.
1.what is product endorsement ?
2.what is product placement?
give examples
1. the use of a well-known person to advertise products
2.when products are used in films and TV shows
what does "to be thrown in at the deep end" mean?
to be made to start a new and difficult job or activity without helping or preparing for it
What does the idiom "Bend over backwards" mean?
Meaning: Go through a lot of trouble or discomfort to help someone out.
Examples:
continue this popular phrase
"advertising is the art of convincing people to spend money they don't...."
Advertising is the art of convincing people to spend money they don't have for something that they don't need.
What kind of job do young people (Millennials) want?
What 4 things are their problems rooted in?
A job with purpose (whatever that means)
parenting technology impatience environment
which is more correct ( the obligation comes from another person or institution)
I have to / must get a visa to enter the country.
I have to get a visa to enter the country.
what is KPI?
Key
Performance
Indicator
make the collocations ( there is one extra noun)
to run, to endorse, to target, to sponsor, to communicate
an advertisement an event a consumer a message
a campaign a product
to endorse a product
(to place) an advertisement
to sponsor an event
to target a consumer
to communicate a message
to run a campaign
Name three characters that live in the brain of a procrastinator
Rational Decision-Maker
Instant Gratification Monkey
the Panic Monster
what is the golden circle ?
explain how it "works"
WHAT Every organization on the planet knows WHAT they do. These are products they sell or the services
HOW Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition.
WHY
WHY Very few organizations know WHY they do what they do. WHY is not about making money. That's a result. WHY is a purpose, cause or belief. It's the very reason your organization exists.
put the countries in the right places
In a piece of research done on smiles across cultures, the researchers found that smiling individuals were considered more intelligent than non-smiling people in countries such as ................, .................., ................... and ....................... However, in countries like ................., ..............., ..................... and ...................., pictures of smiling faces were rated as less intelligent than the non-smiling ones.
(Germany, Switzerland,Russia, Japan, South Korea,Iran, China, Malaysia)
In a piece of research done on smiles across cultures, the researchers found that smiling individuals were considered more intelligent than non-smiling people in countries such as Germany, Switzerland, China and Malaysia. However, in countries like Russia, Japan, South Korea and Iran, pictures of smiling faces were rated as less intelligent than the non-smiling ones.
what did the experiment with five monkeys prove?
Like the monkeys in the experiment, every culture and organization has its unwritten rules. These rules are the most influential factors on the work environment and employees happiness.
Whose advertising campaign was that? What was so special about it?
"Peter is not like ordinary people. He's done the marathon."
As part of an advertising campaign from the sportswear giant, Nike, Peter Hull appeared on billboard posters all over London, alongside the slogan: "Peter is not like ordinary people...". Indeed he is not. Peter has no forearms and no legs and, we are told, he's done the London Marathon. Peter hopes that his image will help to promote disabled sport. The cynical might say it will simply promote Nike. "I did wonder whether this ad was going to be in good taste," he admits. "But when they explained the idea to me, I quite liked it. It portrays me as an athlete, not a victim, and I think it's a positive message. "
What 4 things are the problems of Millennials rooted in?
parenting technology impatience environment