"On Brand"
The year our brand was founded
1993
It all started with Sam, the first bag we launched back in 1993. It's been a perennial crowd favorite and a key part of our heritage ever since. This bag brings back the original design from 1993 with bead-embellished raffia for a colorful twist. You know what they say...once an icon, always an icon.
Sam Icon Beaded Raffia Small Tote
(Transactions ÷ Traffic) X 100 = ______
Conversion
Customer engagement tool we use to celebrate surprising/memorable moments with a personalized note
Joy cards
The year Nat joined the brand
2015
Our Chief Executive Officer and Brand President for KSNY?
Liz Fraser
Backpack or tote? it's up to you. Carry around your laptop either way in this bag that easily converts with optional straps. This style has a 100% recycled nylon shell on the outside and 100% recycled polyester lining (and love) on the inside.
Sam KSNYL Nylon Convertible Backpack
AUR X UPT = ______
ADT
The KPI impacted by creating full looks and encouraging gifting moments
The three stores Nat managed as a store leader
Georgetown, DCCC, Hudson Yards
Two handbag collections that should represent 9% of our handbag business
Katy and Gramercy
Crossbody or tote? Even better: both. This Knott bag, done in our Tulip Toss embossed leather, gives you major versatility thanks to the optional (and adjustable) shoulder strap. You can carry it or sling it over your shoulder when you find your hands full.
Knott Tulip Toss Embossed Medium Crossbody Tote
Sales ÷ Units = _____
AUR
Conversion
Nat's first language (hint: not English)
Portuguese
Summer 2023 Concept
A Life Adventure at the Beach
Made from soft pearlized lambskin and topped with a metal bow, our new clutch is perfect for carrying your bridal essentials in style.
Bridal Bow Frame Clutch
% Traffic Change to LY +/- % Sales Change to LY = _____
OR
LY Traffic comp v. Sales +/- Sales needed to LY = _____
Leverage
The 4 Selling Skills
Get to Know, Expand the Sale, Close the Sale, Build the Relationship
If not her current role, this is Nat's wildest dream job
Astronaut
Three (out of 15 possible) inspirations for our summer collection
Straw, coral, sun, hats, tropical floral, awning stripe, sun chair stripe, lemon, seashells, starfish, breeze block, snack bar, snorkel mask, crochet, evil eye
Looking stylish has never been easier. This bag is slouched in soft pebbled leather with our signature spade link accents for an elegant finish. With a full zip closure, it can keep an iphone and ipad safe.
((Revenue-Cost) ÷ Revenue) X 100 = ________
The 4 Key Moments
Inspire, Guide, Storysell, Celebrate
Stephen's favorite KPI
ADT