SEO
What is the maximum number of characters that can be included in a Google search title tag?
70 characters.
What was the original name of Google Ads before it was rebranded in 2018?
Google AdWords.
What is the name of the Facebook Ads feature that allows advertisers to target users who have previously interacted with their brand on Facebook, such as by watching a video or engaging with a post?
Custom Audiences.
What is the name of the programming language that is used to create dynamic, interactive web pages and is often used in conjunction with HTML and CSS?
JavaScript.
What is the name of the design principle that involves using a consistent set of colors, fonts, and styles to create a unified look and feel across all marketing materials?
Branding.
What is the name of the Google tool that helps webmasters identify and fix crawling and indexing issues on their site?
Google Search Console.
What is the name of the Google Ads feature that allows advertisers to target users who have previously visited their website?
Remarketing.
What is the maximum number of characters that can be included in a Facebook Ads headline?
25 characters.
What is the name of the web development technique that involves optimizing a website's code and design to improve its performance and speed?
Web Performance Optimization (WPO).
What is the name of the file format that is commonly used for high-quality, print-ready graphics and is often preferred by designers for its ability to preserve image quality?
PDF (Portable Document Format).
What is the term used to describe the process of increasing the quantity and quality of traffic to a website through organic search engine results?
Search Engine Optimization (SEO).
What is the term used to describe the maximum amount that an advertiser is willing to pay for a click on their ad in Google Ads?
Cost-Per-Click (CPC).
What is the name of the bidding strategy in Facebook Ads that allows advertisers to set a maximum cost-per-action (CPA) and have Facebook automatically adjust bids to try to stay under that target CPA?
Target Cost Bidding.
What is the name of the web development practice that involves creating a website that is accessible to users with disabilities or impairments?
Web Accessibility.
What is the name of the design principle that involves arranging visual elements in a way that creates a sense of balance and stability?
Balance.
What is the term used to describe the practice of creating multiple copies of a webpage in order to manipulate search engine rankings?
Duplicate Content.
What is the name of the bidding strategy in Google Ads that automatically sets bids to help maximize conversions while maintaining a specific target cost-per-action (CPA)?
Target CPA.
What is the name of the Facebook Ads feature that allows advertisers to show ads to users based on their location, interests, behaviors, and other demographic information?
Detailed Targeting.
What is the name of the web development process that involves creating a prototype or model of a website in order to test and refine its design and functionality?
Prototyping.
What is the name of the design technique that involves using text and images to create a visual hierarchy that guides the viewer's eye through the design?
Layout.
What was the original name of Google's search algorithm before it was changed to PageRank?
BackRub.
What is the term used to describe the process of testing different versions of an ad in order to determine which version performs the best?
A/B Testing.
What is the name of the Facebook Ads feature that allows advertisers to create ad campaigns that are optimized for specific business objectives, such as increasing website traffic or generating leads?
Campaign Objectives.
What is the name of the web development framework that is used to create mobile-friendly, responsive web pages that can adapt to different screen sizes and device types?
Bootstrap.
What is the name of the design software that is widely used by graphic designers for creating vector graphics and illustrations?
Adobe Illustrator.