The North Star (Vision)
Why do we exist (Mission)
A picture is worth a thousand words
Slogans
Brand Jargon
100

"Cultivating Coffee as an art to grow the best in each of us"

What is Nespresso's vision statement? 

100

"To make delicious feel-good moments easy for everyone"

What is McDonalds mission statement? 

100

Their logo is a black checkmark

What is Nike? 

100

This brands tagline is "The happiest place on earth"

What is Disney? 

100

What is a term used to describe a brand that is a subsidary/ subsidiaries of a parent brand?  

What is Sub Brand? 
200

"To be the quality leader in everything we do" 

What is Tim Hortons' vision statement? 

200

"To accelerate the world's transition to sustainable energy"

What is Tesla's mission statement?

200

This animal is on the Lamborghini logo

What is a horse? 

200

This company's tagline is "Save Money. Live Better"

What is Walmart? 

200
According to Forbes, this term is used to describe when a company uses an already existing brand to launch a new product 
What is Brand Extension? 
300

"Treat people like family, and they will be loyal and give their all" 

What is Starbucks' vision statement? 

300

"To equip Canadians for the jobs and joys of every day life"

What is Canadian Tire's vision statement? 

300

This company's logo features a boomerang

What is Speedo? 

300

This brands 2021 tagline was ""Better Normal for All"

What is Samsung? 

300
According to Forbes, this term describes a marketing relationship existing between different brands of products or services

What is Co-Branding? 

400

"To fill the earth with the light and warmth of hospitality"

What is Hilton Group vision statement? 

400

"To bring the best user experience to customers through innovative hardware, software and services" 

What is Apple's vision statement? 

400

According to Brand Palette, the official color of Discord's logo is what color

What is Blurple? (combination of blue and purple, depends on material used to view it)

400

This has been Toyota's official slogan since 2012

What is "Let's Go Places"?

400

This type of brand architecture describes Walt Disney Co. approach as they have many brands including ABC, Marvel, Pixar and ESPN. Each of these brands has their own brand unrelated to the Disney look.  

What is "House of Brands" or Freestanding?