Event Marketing
The advertising platform you see on the sides of highways and roads when driving.
What is Billboards?
This is the top social media platform to use when targeting an older demographic.
What is Facebook?
Communication that is sent to announce an event and is the main way to share information with media outlets.
What is Press Release?
The city where the majority of country music is booked out of.
Nashville
A marketing tactic to organically promote events, commonly through partnering with local businesses in the community.
What is Grassroots?
The three main ways to engage with a Facebook post.
What is Like, Share and Comment?
An in-person event that is held to make an announcement and garner media attention.
What is a Press Conference?
The person who directly represents an artist and acts as a crucial link between the artists and promoters.
Agent
The term for the best audience to market an event to based on age, gender interests and other factors.
What is Target Demographic?
The label that appears on a social media post indicating a business paid for the ad to show up in feeds.
What is a Sponsored Post?
Approved outlets receive this to gain access to cover an event.
What is a Media Pass?
The industry term for when venues present a gift to an artist and take a photo with them.
Trade Shot