Terminology
Placed within the scene
What does 'Mise en Scene' translate to?
Fewer people read these now because they can access the same information on the internet
What are print newspapers?
A small Italian plumber who jumps on turtles for fun
Who is Mario?
A shot type used to show facial expressions
What is a close up?
Equilibrium, Disruption, New Equilibrium
What is Todorov's narrative theory?
The type or category of a media text with specific codes and conventions that audiences recognise
What is genre?
An iconic, allegorical figure symbolizing the millions of American women who worked in factories and shipyards producing munitions and war supplies during World War II
Who is Rosie the riveter?
entertainment and diversion
Why do people play video games?
A shot where the camera rotates often used to create sense of unease
What is a Dutch Angle?
PIES
What is the acronym for Uses & Gratifications theory
The 'story' that is told by the media text
What is narrative?
Filled with written copy, illustrated images, catchy slogans with stereotypical representations of social groups, particularly women who are highly sexualised
What is 1950s advertsing?
3 different forms of interactive media
Video games, websites, apps, VR, AR etc.
2.5-3 seconds
What us the average shot length in film?
The 3 responses of reception theory
What is Preferred, negotiated and oppositional?
The visual aspects of the product that construct meaning and are part of media language
What are visual codes?
simplistic, reliant on brand recognition, irony and iconic slogans/logos. Representation is often broader and more diverse
What is contemporary advertising?
Likely to surpass $300 billion by the end of the decade
What is the viedo game industry worth?
Shaping how audiences perceive characters and stories by controlling shadows, contrast, and colour
What is film lighting?
A balance between repetition and difference
What defines a genre film?
Where one media product references another text, for example a music video recreating visual codes that have been used in a film.
What is intertextuality
Containing the age rating, company logo and visual artwork designed to attract buyers by instantly showing a game's genre, mood, and action
What is a game sleeve?
The best selling console of all time
What is Playstation 2?
$150-$300 million
What is the average blockbuster budget?
reinforces dominant ideologies and reduces people to a few simple characteristics or traits
What is stereotyping?