Market Research
What are the two main methods of conducting Market Research?
Primary & Secondary Research
What does SEO stand for
search engine optimization
a person who is the exclusive owner of a business, entitled to keep all profits after tax has been paid but liable for all losses.
Sole trader
Refers to the possibility of loss when you invest in a Business.
Risk
The assistance and advice provided by a company to those people who buy or use its products or services
What is customer service?
A term that refers to a entity entering a new market
Market Entry
What is Mixed media?
Mixed media in digital marketing means using different types of content or platforms to reach customers. Instead of just using one way to advertise, companies combine videos, images, text, and interactivity to create engaging campaigns.
a term that refers to a legal arrangement that allows two or more people to share responsibility for a business. Those partners share the ownership and profits, but they also share the work, responsibility, and potential losses.
Partnership
Revenue - Expenses =
Profit
a term for when customers receive a good quality service therefore are more likely to return
Customer Loyalty
A type of secondary research which informs the researcher of consumer age, location and average salary among other things
Government Report
the process of finding and analyzing search terms that people enter into search engines
Keyword Research
This business structure requires legal advice and fees to establish/maintain
A corporation
Money received by a person for providing his or her labor, or a business from a return on its investments.
Income
a term that refers to a measurement that determines how happy customers are with a company's products, services, and capabilities
Customer Satisfaction
The process of splitting customers up into groups based on certain traits
Customer Segmentation
Define digital marketing proposal
A digital marketing proposal is a document created by a digital marketing agency or consultant to promote their available digital marketing services to potential clients
A company whose shares are not traded over stock exchange
A privately held company
Costs of running a business (does not include the sale of items)
Operating costs
Customer service protocols are written guidelines in various formats which inform staff how to conduct themselves when dealing with customer queries and issues. It also provides instructions on what to do if certain situations escalate. These documents can be in many forms as well as in person training
What are customer service protocols?
a term that refers to adapting a company's content to a specific locale and culture by translating it into the local language and ensuring cultural relevance.
Localization
A tax that does not change
Flat Tax
The value of all assets, minus the total of all liabilities
Net worth
What are retention, related sales, and referrals
The Three R's Customer Loyalty