Voice
Advertising Techniques
Rhetorical Appeals
Clauses and Sentences
Is It Subjunctive, Appositive, or Neither?
100
A comparison of two different things or ideas, using the words like or as
What is a simile?
100
This technique gets you to associate the good feelings shown in the ad with the product itself.
What is transfer?
100
A rhetorical appeal that focuses on the character or qualifications of the speaker.
What is ethos?
100
Identify the clause: "When I was waiting for the bus,"
What is a dependent clause?
100
Peanut, my mom's small chihuahua, loves to chew on my shoes.
What is appositive?
200
A writer’s or speaker’s distinctive use of language
What is voice?
200
This technique makes the product seem so new and so cool that you will be the first on the block to have it.
What is avant-garde?
200
A rhetorical appeal to the reader’s or listener’s senses or emotions.
What is pathos?
200
Identify the sentence type: "I ran into the sliding glass door, but nobody saw me."
What is a compound sentence?
200
Isn't Rupert Grint, the actor who played Ron Weasley, hilarious?
What is appositive?
300
The arrangement of words and the order of grammatical elements in a sentence
What is syntax?
300
Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.
What is the technique facts and figures?
300
A rhetorical appeal to reason or logic
What is logos?
300
Identify the type of clause: "I saw my cousin,"
What is an independent clause?
300
If I were in charge here, there would be chocolate milk for everybody.
What is subjunctive?
400
A writer’s or speaker’s attitude toward the subject
What is tone?
400
Advertisers make it seem as if everyone is buying this product, so you better buy it too
What is bandwagon?
400
If you were trying to persuade your readers to buy a certain CD, and you explained that you had been in a rock band for several years, you would be using this rhetorical appeal:
What is ethos?
400
Identify the sentence type: "I left early because I had to do my homework."
What is a complex sentence?
400
You were all too close to the road today.
What is neither?
500
Word choice intended to convey a certain effect
What is diction?
500
Advertisers use celebrities or just regular people to endorse the product.
What is testimonials?
500
If you were trying to persuade your parents to let you go to the school dance, and you explained to them how heartbroken you would be if they kept you home, you would be using this rhetorical appeal:
What is pathos?
500
Identify the sentence type: "I love bacon and eggs."
What is a simple sentence?
500
I wish you were going to Hawaii with me.
What is subjunctive?