Data
Ratings for average commercial minutes in the first three days, including Live commercial viewing plus VOD and DVR
What is C3?
The ratio of viewers to the total universe of potential viewers
What is a Rating?
A subscription is paid (usually monthly) to view content via this distribution method
What is SVOD?
A breakdown of age and genre demo impressions as a percentage of total viewers (P2+)
What is Demo Profile?
This content follows a predetermined programming and advertising schedule
What is Linear?
This data source includes telecast level in 15 min intervals, used for content or time period performance analyses
What is MIT (Media Information Tape)?
An estimate of the total persons or homes in a specific population
What is Universe Estimate?
Distributes television channels to subscribers using either telecommunication or satellite distribution technologies
What is MVPD?
Impressions / Universe Estimate x 100
What is a Rating?
This content is typically served on weekdays from 11am to 3pm
What is Daytime?
This data source includes individual panelist granularity down to the minute level, used for user behavior or reach analysis
What is AMLRD (All Minute Respondent Level Data)?
An estimated average of the viewing audience for a minute expressed as a number rather than a percentage
What is Average Audience?
Viewers have unlimited access to this ad supported video content distribution method
What is AVOD?
Rating x Universe Estimate
What is AA (Average Audience) Projection?
Traditionally use public airwaves to transmit programs theoretically available to any TV set within range of the transmitter, at no cost to the viewer
What is Broadcast?
This Nielsen measurement methodology leverages data from set-top-boxes to improve scale and granularity of audience estimates to 45M+ households and 75M devices
What is BigData?
The number of unique householders/persons exposed at least once (at least 6 min) to a program over a given period of time
What is Reach? (aka "Uniques")
Viewers may watch linear feeds, typically tailored to a single genre or series, with ads distributed over the internet
What is FAST?
Rating / HUT, this % ratio strips out households not using TV
What is Share?
Delivers content via radio frequency signals sent through coaxial or fibre-optic cables, with content paid by viewers through a bundle
What is Cable?
A legacy sales system housing all ABC data and Kids networks via a 3rd party vendor
What is RPS (Revenue Planning System)?
The percentage of total persons watching traditional TV for a given time period
What is PUT (Persons Using Television)?
Distributes linear television channels via the internet across a range of devices with increased flexibility
What is DMVPD?
Total Duration x US AA Projection in Units
What is Total Minutes?
A television program created for one network but runs on different network through a distribution agreement
What is Syndication?