List Notes
What are the five (5) parameters in a standard list note?
Market Level, Agency/Domain, Title, Geography, Other
At what point is a list considered late?
After COB Monday
What is the difference between a Sales List and Marketing List?
Sales Lists are exact email addresses, while Marketing Lists are targets
Where can you find Tech Questions within your CarahEvent?
Within the “Registration Questions” tab
What is the minimum required information criteria in a Sales List?
Valid email addresses
If customers aren’t receiving the calendar file after registering for an event, what should you check first?
Verify that the ‘Confirmation’ email template is marked as “Approved”
Where can you find the Mail Template ID number?
Within the registration or landing page link for each template
Who is allowed to submit a late list request?
Managers & Directors only
If your vendor provides specific domains and titles to target, is it a Sales, Marketing, or Both list request?
Marketing list request
What does Tech Question 1 ask?
What is the registrant’s job function or role
How should Contact Names be formatted?
Separated into two columns: First Name and Last Name
If you have multiple sessions within an event, what additional element must you create to accurately track registration?
Event Date ID
What information must be provided to request a nurture list?
You’ll need to provide the Mail Template ID, and the Event ID associated with the opens, clicks, or registrants
What fields must be completed for a list to be considered submitted on time?
Send Dates, List Notes, and Source
Under Event Type Tagging, what is the difference between the Carahsoft Tradeshow and Tradeshow options?
Carahsoft Tradeshow: Use this when the event is run by the corporate Tradeshow Team and the vendor is participating in an associated demo, booth pavilion, or corporate networking reception
Tradeshow: Use this when a vendor is attending a tradeshow without any involvement from the Carahsoft corporate Tradeshow Team
What is the goal of Tech Question 2?
To gain an understanding of the registrant's current tech stack (i.e., what products they are already using)
How many DocIndexed files can be added to a single template?
One (1)
You’re attempting to import a CEReg file for an event, but it won’t import. What is the first thing you should check?
Check if the sheet contains duplicate emails
What is the most accurate parameter to request specific agencies to target?
Providing domains
When will late lists be added?
On the Monday of the send week
What should you tag in the Agency Type field when targeting partners such as CDW, Thundercat, or SHI?
Reseller/Solution Provider
If there are no selectable options for Tech Question 2 for your Vendor in CarahEvents, what should you do?
Reach out to the Marketing Ops alias to have the products added
What is the only accepted file type for Sales Lists?
Excel
When Litmus isn’t working, how else can you check your completed email?
Queue the email and send it to yourself through the system
What are the two types of requests that require a separate template?
DOD and Canada requests
What information is required for a late list request?
The Event ID, Mail Template ID, Reason for the late request, and Justification
We recently expanded our Commercial Main Agency Tagging. Name three (3) of the current Commercial Market Types you can select for your CarahEvent
Consumer Goods & Retail
Utilities
Natural Resources & Mining
Manufacturing
Financial Services
Professional Services
Transportation & Logistics
Where on F2/F3 is the data collected from Tech Questions 1 and 2 shown?
Attribute Tagging sub-tab
Through the Data Tab in Excel, how can you remove empty emails from a list?
Data tab --> Filter --> Select Blanks --> Delete Columns
What is the main reason Litmus would not track opens?
The ‘Event End Date’ is 30 days past its window