French Fries
This term refers to the space between elements in an infographic, used to prevent clutter and improve readability.
White space/ negative space
Ease my troubled mind.This structural element starts a speech with an attention-grabbing statement, question, or story to engage the audience immediately.
Hook
As dry as a boneThese cloud-like shapes with tails pointing to a character are used to show dialogue.
speech bubbles
This is a memorable, repeated phrase associated with a brand, such as Nike’s “Just Do It.”
Tagline
This is an extreme exaggeration for effect, such as saying "I've told you a million times."
hyperbole
To maintain consistency and avoid visual clutter, an infographic should use no more than two or three of these.
Fonts
This rhetorical device involves repeating a word or phrase at the beginning of successive sentences, such as "I have a dream..."
Anaphora
This is the specific term for the space between panels where the reader's imagination fills in the gaps between actions.
Gutter
Advertisers use these quotes or appearances by satisfied customers or celebrities to add credibility and social proof.
testimonials (or endorsements)
This involves giving human qualities or characteristics to non-human objects, like "the wind whispered."
personification
In web articles, these (often labeled H2 or H3) are used to break up long text into scannable sections.
Subheadings
This persuasive appeal focuses on establishing the speaker's credibility by demonstrating knowledge, expertise, or personal experience.
Ethos
This term describes words like "BOOM" or "SPLAT" that imitate sounds and add sensory experience to the artwork
Onomatopoeia
This acronym refers to the specific factor that differentiates a product or service from competitors.
Unique Selling Point
This is a phrase where the meaning cannot be understood from the literal definition of the words, such as "break a leg.
Idiom
In an infographic, this principle involves organizing information in a logical order, usually starting with a headline, followed by key points, and ending with a call to action.
What is a sonnet?This persuasive appeal uses logical reasoning, facts, statistics, and evidence to support an argument.
When a character acknowledges they are in a story or speaks directly to the audience, they are said to be "breaking" this.
Fourth Wall
In color psychology for ads, this color is often used to create a sense of urgency.
The color red
This refers to a well-known person, place, event, or work of literature used to make a comparison.
Allusion
These features, such as videos, audio clips, or interactive elements, are used in web articles to enhance storytelling and engagement.
Multimedia Elements
A speech should conclude with this, which encourages the audience to take specific steps or think differently about the topic.
CTA
This comedic technique uses physical humor, such as exaggerated falls or collisions.
slapstick comedy
This term describes a short, catchy phrase that summarizes a product's benefit or a brand promise.
slogan
This is the repetition of similar vowel sounds in words that are close together in a sentence.
assonance