Chapter 10
Advertising by media buying can include what?
Posters, flyers, local, national print, radio, TV, social media
TRUE/FALSE The festival promoter is responsible for paying for all aspects of the event?
TRUE they have to ensure the safety and satisfaction of all aspects of the festival.
What is a live performance plan designed to do?
Help break a new artist
What are the four P’s of marketing?
Product, Place, Price, and Promotion
What is one example of an American music festival in the 1960s?
Woodstock, Newport Folk Festival, Monterey Pop Festival, Newport Jazz festival
What year should a new album be released?
Year 3
What is the definition of adverting?
The activity or profession of producing advertisements for commercial products or services
Two out of the three festivals listed are CMAMDOA and one isn’t. Which one isn’t?
Festival options: Coachella (US) , The Great Escape (DK) , Roskilde (UK)
The Great Escape (DK)
What year should an artist start to sell hard-tickets?
Year 2