Week 1
using two signs to make a simile and connect unrelated things
what is assimilative?
claims that language originated when our ancestors observed and imitated noises made by objects
what is the ding-dong theory?
discourse used in religion, politics, organized crime, etc.
what is ritualistic textuality?
physiological and anatomical phenomenon
what is speech?
intimate, personal, social distance
what are the spatial codes
the way we contextualize meaning changes over time
what is diachronic?
a symbol stands for something in a conventional manner
what is symbolicity?
the relationship between texts, especially literary ones
what is intertextuality?
Chomsky argues that humans have a innate grammar that is present in the brain at birth and subject to modification by specific language(s) that the infant is exposed to at birth
what is universal grammar theory?
signs are understood in minimal differential relation to each other
what is opposition theory
when the signifier "CAT" brings to mind "feline"
what is the superordinate image concept?
general to specific - the strongest because they can guarantee the truth of their conclusions
what is deductive reasoning?
a subject, an object, an opponent, a helper, a dispatcher, a receiver, a conclusion
what are the narrative units that make up a plot? (greimas)
an addresser, a message, an addressee, a context, a mode, a code
what are the 6 constituents that characterize all speech acts?
In this model, those communicating are simultaneously sender and receiver
what is the associative communicative model?
when smoke points to fire (representational structure)
what is indexicality?
language originated when our ancestors imitated animals sounds
what is the bow-wow theory?
the idea that thoughts can only be arranged in a particular order (syntax)
what is discursiveness?
gestures that directly translate words/phrases
What are emblems?
text based on another text which alters, parodies, spoofs it. Or sequels and translations.
what is hypotext?
x signifier is the physical aspect and y signified is the conceptual aspect
what is the saussurian model of semiotics
when something resembles what it is representing
What is iconicity?
A is killing B (as a verbal utterance) is linear but the action is simultaneous (when pictured in our heads it is happening at once)
what is the law of projection?
functional; to protect from the environment
what is clothing?
pointing index finger which humans use instinctively to point out and locate things
what is indexicality?